Did you Google or did you DuckDuckGo?

Search Engine Land reported on Tuesday last week that the upstart search engine 'DuckDuckGo', which has the USP (Unique Selling Point) of protecting its users’ privacy, hit a new milestone on Monday as searches for the website hit 2 million direct searches. 

Pretty impressive statistics, right!!

A huge growth spurred by New Media advertising and most probably because of the recent PRISIM scandal which questions how Google, Bing and Yahoo etc are sharing their data with Government agencies.

DuckDuckGo’s meta description states:

“Search anonymously. Find instantly. DuckDuckGo is a search engine that does not track you and, has more instant answers and less spam/clutter”.

 

Could DuckDuckGo be a threat to the three main search engines, well given an appropriate marketing budget, we certainly think it has potential from a ‘search experience’ point of view (less clutter).

Search Engine Land conducted a review of keyphrase placement here: and it appears to be doing a good job. Read the comments on the review, have a go with the search engine and decide for yourself. 

Will you make the jump to DuckDuckGo or will you find it hard to break the ‘To Google’ habit?

Don’t forget if your website, product, brand, service needs help being found in search engines please do get in touch with our Sales team, to discuss your Search Engine Marketing requirements further. 

We would love to hear from you.

Author: Sarah Griffiths

Google Shopping Changes in UK from February 13th 2013

Google Shopping paid for service 

What is happening to Google Shopping / Google Merchant Centre?
Google Merchant Centre, one of Google’s free products for eCommerce, is due to become monetised and linked to AdWords, here in UK (also in Germany, France, Japan, Italy, Spain, Netherlands, Brazil, Australia and Switzerland) as of tomorrow. There will no longer be a free service.

Google is planning to roll out a new commercial model for Google Shopping, built on Product Listing Ads (PLA). To keep Product Search listings active on Google, businesses will need to set up a Product Listing Ads campaign in Google AdWords.

Product Listing Ads are ‘AdWords search ads’ that include rich product information, such as product image, price and merchant name. Whenever a user enters a search query on Google.co.uk relevant to an item a business is selling, Google will automatically show the most relevant products along with the associated image, price and product name.

When is Google Shopping / Google Merchant Centre changing?
In order to give merchants time to make this transition and optimise their campaigns, Google plans to roll out the new model gradually, via several steps. The first major change will take place on February 13, 2013, when visually cleaner results for shopping queries, including some new commercial formats on Google.com that will display products in a single unit, will replace current search results. These new commercial formats will be labelled as "Sponsored" and appear in the space currently occupied by AdWords ads.

Google Shopping sponsored  ads

The full changeover is expected to have been implemented sometime in June 2013.

Why is to Google Shopping / Google Merchant Centre changing?
Google is quoted as saying these improvements will create a better shopping experience that will benefit both shoppers and merchants. Shoppers will find products in one convenient place and quickly be able to compare features, find the best prices, read reviews, and identify great merchants -- while advertisers will be given more granular control over product listings and traffic.

Impact of Google Shopping / changes:
Many of our eCommerce clients who are performing well in organic search and have benefited from Google Shopping need now to decide whether they should in fact also consider a paid search campaign, as part of an Integrated Digital Marketing Strategy. Google Product Search allows consumers to easily find product listings and compare products by relevance and price in a Google search. Until now the registered Merchants streamed products via an XML feed with price, image, attributes etc, directly into the Merchant Centre, which then automatically showed up in the Google Shopping and Search Results.

Regular updates of the XML feed ensured that the prices, product description and stock levels were kept current.

Google Shopping free XML feed

To some extent, this move to a paid inclusion model, or ‘paid for service’ of the shopping results may help create a more level market by allowing smaller and larger businesses to equally bid for top positions. However, businesses with tighter profit margins and smaller budgets will find this new market may also be restrictive when it comes to assigning budget.

It will be interesting to see if Google Shopping will overtake eBay as the world's leading global commerce platform. Google is already pushing down the natural search results of Amazon in USA where Google Shopping is already being used and accounts for 11% of overall paid search spend.

It is doubtless that Google offers some of the most amazing free products from Google Analytics to Webmaster Tools, from regular products most of us already use like Gmail, YouTube, Picasa, Translate, G+, Blogger to some of the more niche and useful products like Creative Sandbox Gallery and Research Library in ‘thinkinsights’

Google offers many useful free products

How much will Google Shopping cost?
Paying for a product which was traditionally free is always a hard sell-in but with Google Shopping it really is still a great product for busy eCommerce businesses. What other online location is there that has 90% of all UK search traffic potentially looking for products to purchase.

Google is offering a short discount to merchants who create a Product Listing Ad campaign before 12 April 2013. The offer is a £75 credit for new account set ups in AdWords and a 10% monthly credit until the end of June, if the account is set up and launches PLAs before 12 April. The Merchant can pay in to the account and use it as a credit to pay for the ads that are driving customer traffic to their business website.
Google has uploaded a video to YouTube to help explain the Google Shopping changes, implications, cost to retailers and the growing importance of Mobile in Product Search.

Prices will depend on a few factors:

Cost-per-click (CPC)
The advertiser will pay each time a searcher clicks on their advert. No more than the maximum CPC will be charge by Google each time the advert is clicked.

Cost-per-acquisition (CPA) Percentage.
The advertiser sets a maximum percentage of the final sale value they are willing to pay. Once a customer clicks on a product listing advert, any purchase they make within 30 days of the click that can be directly attributed to the click will be charged a percentage by Google of the final sale value that was set.

Shopping product advert positions are determined by the Advert Rank.
Advert Rank of a product each time a relevant search is entered in to Google.
The Advert Rank is a score based on maximum CPC or the CPA percentage of how much a business is willing to pay Google and the quality score. The quality score is a measure of how relevant the search query is to the most relevant product in your entire Merchant Center product feed.

Product Listing Ads are visually much more appealing to searchers compared to traditional sponsored links on the search results page and businesses have reported that running PLA’s have experienced an above average click through rate.

Much of the Google search position results have to be paid for nowadays yet 46% of searchers click on the website in the first position on first page in the organic search results. It is more important than ever now that product optimisation be factored into an eCommerce website marketing budget. E-commerce is experiencing double digit growth globally and is forecasted to be a $1T industry by 2017 and Google has publicly acknowledged that 40% of their revenue is in the retail / e-commerce vertical.

Now is a good time to really build a strong eCommerce strategy to combat the competition and Google Shopping’s price comparison Internet marketplace and Google Enhanced Campaigns, also launched this week, will help businesses wanting to be relevant on paid search and for searchers to have a consistent online experience across a multiple number of devices when they are buying a product. Two years ago, Rocktime designed a Product Description Optimiser Tool. I think we get plenty more use out of it this year!

There are a number of blogs Rocktime has written over the last few years relating to previous updates to Google Products Feed in 2011,  Global eCommerce Opportunities in November 2012, and an ongoing update on the development in Social Commerce, What is Social Commerce and Social Media meets Commerce. We hope you find these useful!

If these sort of eCommerce search result questions are something you want to know more about and how to determine where your marketing budget can best be spent for a good return on investment then you are welcome to call our Sales Team on 01202 678 777 or email your queries for a chat.  



Author: Fiona Anderson

Facebook Search versus Google Search

The Flashlight Search Marketing team are big fans of blog and article share.  This week we would like to share with you an article we read over at The Next Web website .

The article discusses 'When, why, and how Facebook will take on Google in search'.

Here is a snippet from the article:

"Facebook and Google have been on a collision course for years, and their competitiveness has only increased with the release of Google+ just 14 months ago. As the service becomes more and more popular, one has to wonder how Facebook feels about the search giant encroaching on its turf. More importantly, one also has to wonder if Facebook has plans to hit Google back where it hurts"

Continue reading here: It's inevitable: When, why, and how Facebook will take on Google in search at The Next Web.

The idea of your search results being influenced by people in your network is what Google+ is all about. Facebook are simply doing the same. Or is it the other way round...?

The Next Web article gives further reasons to set a Facebook page for your business.  If you need any help with this, let Rocktime's Flashlight Search Marketing team know.

Author: Sarah Griffiths

Latest Update to Google Products

Rocktime's Flashlight Search Marketing team are tasked with keeping their clients up to date with latest changes to the three main search engines, Google, Bing and Yahoo.  This week we are reporting on the latest updates to Google Products. Reported over at the Google Blog, titled 'More spring cleaning' dated: 28/9/12.

In summary Google are closing down some of the less popular products, so that they don’t spread themselves too thin.  They have also reported on several product updates to benefit their customers.

Google write: 

"Technology offers so many opportunities to help improve users’ lives. This means it is really important to focus or we end up doing too much with too little impact. So today we’re winding down a bunch more features—bringing the total to nearly 60 since we started our “spring” clean last fall" .

The latest products to be put on the chopping block include the below:

AdSense for Feeds: which allowed publishers to place adverts on their RSS feeds (closing December 3rd for more information visit the AdSense Help Centre)

Classic Plus: which enabled people to upload of select images to use as their background on Google.com (Closing November 2012)

Spread sheet Gadgets: which enabled you to add customised features into Google spread sheets is being turned off. (Early 2013)

There are also several updates for the benefit of their customers:

Update to Google Storage: the storage available in Picasa and Google Drive will be consolidated.  Users will have 5GB of free storage across both services. (Being actioned November 2012)

Google Insights for Search: which we love, is being merged with Google Trends. Also they no longer will allow you to compare traffic to and audience of different websites. (in effect now)

Our favourite change is that they have introduced +1 reports in Google Webmaster Tools, to help publishers measure +1 activity on their pages.  They have also stated that measuring social media remains a priority for Google Analytics and will post another improvement update soon.

If you would like to find out if you are benefiting from having an awareness of Google Products, why not talk to the Flashlight Search Marketing team today.

Author: Sarah Griffiths

Social Local Mobile and Google+ Local Search

It’s no secret that here in Rocktime’s Search Marketing Team; Flashlight, when it comes to Search, we do love Local and it’s not just us; Google loves local too! With the Google Venice update this year, which updated search results to give greater weighting to local search results, it's a great time for large organisations and even smaller businesses aimed at purely local audiences, to take another look at their local search marketing strategy.

Hand in hand with local search is mobile usage; it’s estimated that as much as 50% of mobile queries have local intent, therefore, ranking positions on both Google Places and Google's main search results are something that any business with a localised target market will want to consider.
Since 30 May, Google Places pages are being integrated with Google+ Business Pages and morphed into the new Google+ Local pages. This is all part of Google’s progress in becoming a leading social network for businesses, a way for customers to leave reviews, enhance the user experience and engage with brands and for businesses to improve their chances of being found in the blended and mixed media results.

So when you think of local and mobile it is natural to consider creating relationships with people and building trust and this is where social comes in to the equation, through the convergence of the social web, local-business with mobile; sometimes referred to as SoLoMo

Google Plus Business Pages combined with Google+ Local and being found easily on a mobile is a foremost method of getting better ranking on Google.
It is recommended to still give the same importance to local campaign strategies as would be given to a national or Global digital campaign. Investing time in the all important stages of keyword research, keyphrase positioning and competitor analysis, to determine the most competitive keywords to use in a local targeted campaign, pays off. A complimentary campaign to develop quality organic in bound links, press coverage, reviews and buzz is also worth considering. Content that people want to share is still the best way to get and keep visitors interested; it can now be advantageous to write about local knowledge, about a community neighbourhood and social customer services.

Local can be global and personal, including hyperlocal which is the search for businesses in a neighbourhood: Where shall we have lunch, which hotel shall we stay in, where is the best plumber, who can fix my car, where is a local garden centre, best value transport company in the area etc.

People are used to having their images stored on an external server and now more businesses are using cloud computing which allows them to access content when not specifically in an office, from a fixed location, or from a desktop. Mobile and tablets are adding to that virtualised approach where there is less often the need for a dedicated physical server.

The mobile phone is more like a computer connecting users to the internet and always at hand. Some businesses wisely let their employees use Twitter and Facebook and more often this is performed on a mobile. 40% of social media users access social media content using their mobile phone. Digital maps and geo tagging of images has been greatly improved with map APIs from Yahoo!, Google, Nokia, Bing, Picasa, Panoramio etc and businesses are encouraged to claim and optimise a business listing in a local directory, or niche directory, with geo tagged images, linked to a map and often user reviews.

The surge in location deals and location based social networks that are optimised for multiple touch data devices like tablets and smartphones can capitalise on traffic, brand engagement and product conversations. Businesses are recognising the 'benefits versus cost and effort' involved in maintaining a mobile presence.


There are a few simple tips to follow for local optimisation like:

• Using the local terms in HTML tags and page content. 
• Plan to include local focused content on the website as well as in the social and local pages. 
• Add simple geo tagging to images, micro-formatting and microdata tag improvements that identify the different parts of the address page, map markers and geo located content. 
• Links to the website that use the local search term in the text link, still remains an important factor to get good local rankings. 
• Businesses get listed at the top because they fit the geographical area of the search query; usually within 5 miles proximity radius to the area you are trying to target. 
• Other ranking factors in the local and blended search results are proper categorisation and matching keywords that show local results relevant to your business, have good relevant content and good relevant organic backlinks. 

We would encourage businesses to think of each web page, or directory listing, as a landing page, with relevant content, a simple layout and call to action and a well researched keyword strategy. By doing this on the website and in local directories it makes it easier for businesses to prepare themselves for mobile website content, that can be socially shared, found in the local search results and define their brand values.

Mobile is becoming the primary way for visitors to search and purchase online in the UK, with 95% of smartphone users having searched for local information, Google is responding to the changing way visitors search by making local mobile search more relevant and appealing to advertisers with the 'Google + Local', integrating the business listings across the channels of search, mobile, Google+ and Maps.
Visitors see this as all one channel rather than individual channels, with 70% of UK mobile users being happy to compare prices on their phone. Product reviews form a really important part of the decision making process and 65% of users have checked out product reviews. Last month, PayPal introduced their mobile payments to the high street, so the whole buying process can be completed on a mobile device.
According to Google, 50% of mobile searches lead to a purchase, which is a great incentive for businesses and brands to make it easier for their customers to be better connected through social, local and mobile channels.

Businesses can follow a few established social media steps to harness the best of local and mobile:

1. Conduct a Social Media landscape review to determine whether the business should create business pages in Facebook, Google + or other leading social networks and where their competitors are being found. 
2. Social Planning for all members of the business to encourage the correct tone of voice 
3. Writing strategy for the channels 
4. Setting up channels 
5. Social Share Audit 
6. Incorporate social share icons on relevant content 
7. Plan blogger engagement; find networks of interactions, Twitter list management 
8. Add social media badges to the website 
9. Community page 
10. Set up a social hub page 
11. Create compelling content that people will want to share. Provide fresh, updated, local content. 
12. Develop email marketing campaigns with social share 
13. Think of customer services with real time responses and embrace the philosophy that customers are not transactions 
14. Investigate social commerce and social buying trends in social search 
15. Become a social business and project your social business personality 
16. Track social media monitoring and social crm 
17. Review the social analytics and traffic trends.

Google offers numerous free products to businesses and is always endeavouring to refine ways for businesses to be found in the search results, so it is certainly worth utilising these useful products for tracking site traffic in Google Analytics and diagnosing the site’s performance in Webmaster Tools for instance. We recommend conducting a full SEO site audit to be run at the same time as planning a local mobile social strategy. That way, a business can determine if the website is performing well in terms of SEO, structure, technology and business delivery to raise their online visibility.

Some benefits of the convergence of social networking, mobile shopping and local search for consumers:
• helps consumers save time
• location based deals
• mobile payments
• meetups
• valuable information
• user friendly maps

Some benefits of the convergence of social networking, mobile shopping and local search for consumers:
• availability of consumer data which can be gathered by businesses
• create brand advocates and peer influencers for products and services
• tailored geo targeted advertising is more cost effective

Therefore, careful localised optimisation is the key for 'local business marketing' through search and  is certainly becoming increasingly important at levelling the playing field between national and local businesses.

If you're interested in finding how Rocktime can help you with your website and local targeted search marketing strategy, then why not check out the work Flashlight does and get in contact with our Sales team.


Author: Fiona Anderson

Google Venice update and Local Search

Here at Rocktime we do love Local, and usefully for us and our clients, Google loves Local too. The Google Venice update in February sees a few tweaks to search engine rankings which can be summed up in the following;

• Local results will be more heavily favoured in search rankings

• Local results will now be ranked higher for broad search terms

• Google now returns the searcher more relevant, specific, personalised results relating to the location.

Since the Panda update almost a year ago, there are three other significant Google updates worth being aware of;

In August 2011, Caffeine was initiated in order to create a faster, more accurate indexing and search system and to better handle rich media and real-time content.

November 2011 saw the release of Fresh which enhanced the importance of adding new fresh content to a web site and was largely about chronological order of content. Google Fresh acted to give more weight to websites producing new content than ones that haven’t produced a new page or post in years.

Most recently in January 2012, Google released Search plus Your World (SpYW), which you can read about on our own article about the SpYW launch. In brief this update increased the importance of social content in searches, as well as additionally prioritising Google’s own social network site, Google+, in search results.


Author: Alice Cheetham

Google launches social search ‘Search plus Your World’

Here at Rocktime we’ve spent quite a bit of time talking about Google+, reviewing the benefits of Google+ for businesses , the best practice use of Google+ and the current market and consumer trends that make the introduction of Google+ so attractive in terms of engaging on this social channel.

Kicking off 2012 with a bang, this month Google rolled out a brand new mode for its search results called ‘Search plus Your World’ (SPYW for short).

So what does this actually entail? As explained on the Google Inside Search page, if you’re logged into your Google+ account, you’ll now receive personal search results including photos from friends (and yourself!), content from circles, G+ profiles and related people and pages.

What does this mean for businesses and brands?

Google says that generic search results are less meaningful than content that is personally relevant. With SPYW this translates into friends and followers on Google+; which now has an astounding 62 million registered users. Google+ is on track to reach 400 million users by the end of 2012. If ever there was a time to psych yourself up and put together that Google+ page that’s been languishing for months, now is the moment! We’ve talked before about how interesting circles and ripples could prove to be with G+, and now it looks like it can pay off in terms of spreading your name and in search engine results as well. These changes are a step closer to full ‘social content integration into search results’. Google is giving priority to G+ content over Facebook, Twitter and blogs etc.

Unsurprisingly, not everyone is thrilled by this announcement, and you can imagine why. Twitter especially has been quite vocal about their opinion. And you can understand why companies like Facebook and Twitter would be worried; though whether this new approach to search has the power to truly shake things up remains to be seen.

Social is not about a specific social network, product, or channel anymore; it is about people, their conversations, and the insights these reveal. We’ve moved from channelled experiences and brand-controlled messages to empowered consumers in a channel-neutral marketplace. Just as we may take notice of a trend on twitter, do a search on Google, then watch a video on YouTube, check out the reviews on our mobile in our lunch break, tell our friends on Facebook, and then contact the company via their website; this can also all go on within Google+.

If you want to get develop a strategy for the Google+ channel and Search plus Your World, why not get in contact with the Rocktime Sales team
We have been helping clients to engage on the social networks for four years. Our maxim in 2009 was ‘Listen Learn Engage’, then in 2011 it evolved to ‘Inform Inspire Interact’, now in 2012, with the innovations in Google+ our maxim has evolved yet again to ‘Reach Impact Influence’. You are welcome to discuss with Flashlight, our Search Marketing Team at Rocktime, what advantages we could help bring to your business through social search (social media and search engine marketing)..



Author: Fiona Anderson & Alice Cheetham

Social Media Crisis Management

The Flashlight Search Marketing Team at Rocktime Digital Agency work with a number of our clients advising them how to respond in social media. Working with the client we talk about the types of negative customers who can contact your company via social media such as: the unhappy customer, the misguided twitter follower, the all time negative poster.

We help our clients understand how to access, evaluate and respond to negative comments and on some rare occasions how to report the negative commentators. During social media crisis management the objective will be to rectify the situation and act upon a reasonable solution as soon as possible.

We will also ask our clients to consider sharing negative stories with others to show that they are eager to improve service. Being honest, open and authentic in social media is crucial for effective communications. Should you wish to find out more about social media management please call in and talk to Rocktime Sales about the search marketing team's experience and how they can assist your organisation in monitoring your customers social media communications. The Flashlight Search Marketing team would be happy to work with your organisation, creating a flowchart to advise how to “assess, evaluate and respond” to circumstances as they present themselves.


Author: Sarah Griffiths

Why Sarah is not happy with latest Google Update

Google announced last week that they are going to begin to encrypt searches made by logged in users, to make search more secure. Even though you can still obtain results on keywords (logged in or not) from paid search!

What this means to users is nothing (apart from security on keeping keyword searches secret), what this meant to website owners with analytics, is that they will no longer receive referral data from these (logged in) searchers. Generally we are fans of Google Updates as they are useful in their quest to make search a more pleasant experience. Alas, we are not fans of this change.

Monitoring the number of keywords that drive traffic to our clients websites is one of our favourite analytic reports. Our Search Marketing Executives get a real kick out of telling our clients (with search marketing contracts) that the number of keywords driving traffic to their website has increased by XXX %.

We will still be able to get the reports as this update will only relate to those logged in searchers. However, it won’t be the full picture, which makes us - Search Engine Optimisation (SEO) and Web site usability fanatics - sad.

There is a poll being run over at SEOptimise and based on the results so far, say that this is relating to more companies using PPC ads:
Visit the poll here http://www.seoptimise.com/blog/2011/10/google-dropping-analytics-keyword-data-what-does-this-mean.html

There is plenty of upset on this news, one we particular like is from Ian Lurie over at Search News Central and this statement in his article Dear Google, This is war:

“Don't get me wrong - I've not opposed e-mail ads, or Street View. But you can't shut down search query data and then protest privacy. That's like leaving one bite of steak on your plate and saying you're a vegetarian.” Ian Lurie, Oct 18th

Having had time to digest the news, I can now say that personally I am livid with the move, understanding what terms people are using to find your website allows you to create a site which suits the searcher and allows you to optimise on pages that they may not like at first glance. We (Search Marketing Flashlight team) are all about creating websites that benefit user and in turn increase client revenue. Google are making themselves out to be the good guys here, with regards to respecting privacy, but what will happen in turn is that people like us (Search Marketing and Web usability Ambassadors) will not be able to do our job to full effect.

We will still be able to determine keywords used from paid search adverts, however this will cost our clients additional money. For years now we have given all our focus to ramping up natural positions and diminishing PPC ads. Are people really that bothered that Google are keeping their keyword searches and using them to benefit their overall online experience!! Really!!

When people have complained to me in the past that they hate how Google use the details in their emails to show related adverts, I can understand their concern, however my response is generally as follows; Google is a free service, if you needed to pay for it, you probably would. Google make money from the advertising, this is how they are able to offer you search results that keep getting quicker and quicker.

Why Google have thrown in the 'we care about your privacy' card now, beats me. Totally stumped and off to complete the SEOptimise poll to tick the reason why Google have made this change as: to encourage more companies to use PPC Ads.

Graham Charlton over at E-Consultancy has invited some of the E-consultancy guest bloggers and a number of search and e-commerce experts what they think of this move. Please do go and visit this page to receive a more balanced view, you will soon come to note though that several in the Search Marketing community are not happy at all, Google SSL Encryption for search queries: the experts’ view.

Author: Sarah Griffiths

Top SEO / SEM New Year Resolutions

The Flashlight Search Marketing Team at Rocktime would like to share with you their top ten search engine optimisation resolutions for the New Year. Need any help setting up yours?

Then feel free to get in touch with Rocktime Sales to arrange a meeting

Rocktime's top ten SEO / SEM resolutions

1. Review keyword density on our product pages
2. Reoptimise our page titles and descriptions
   
3. Consider what we are not talking about on our website in line with 2011 trends
   
4. Continue to explore new ways to connect with our prospects online
   
5. Revisit our internal linking strategies on our website
   
6. Shout more about out blog posts on social networks
   
7. Establish Local SEO targets & give focus to geo location targeting
   
8. Create compelling content people will want to share
   
9. Create new accounts in line with Social Media Strategy
   
10. Set some big goals and analyse the metrics to increase sales & leads

Why not head over to Mashable to take part in their pole to find out 'how others plan to change their life this year in the world of gadgetry and technology': Tech-Related Resolutions Poll at Mashable.

Author: Sarah Griffiths

SEM New Year Resolutions for 2011

This week the Flashlight Team will be sharing with you their Search Marketing (SEM) New Year's Resolutions for 2011, focused on SEO, PPC, Social Media and Mobile Marketing.

Sarah (@sarahgriffiths), 'Head of Search' at Rocktime says:

"We are very excited about our 2011 plans and throughout January will be setting some large ROI targets to grow the Flashlight division further, a large focus for our team this year is Local SEO/SEM and Mobile Marketing strategies".

The Flashlight Team hope you can steal some ideas from their 'Search Marketing New Year Resolutions' and would like to mention: where you don't have the resource in house, why not contact them to see how their online marketing expertise can fit in with your business.

New Year Resolution blog posts focused on Search Marketing, Social Media and Mobile Marketing will be delivered to you Wednesday to Friday this week.

In the meantime the Flashlight team would like to recommend that you visit this article over at Mashable, where they have listed 10 websites to watch in 2011, worth a look to gleam some inspiration for your own website development plans.

Finally, I would like to take this opportunity to wish all our blog readers a prosperous New Year.


Author: Alice Cheetham