Friday, November 13, 2009

Bebo attempts to reinvigorate itself

I read this morning on the Guardian website that AOL –owned social networking site for Teens Bebo are downsizing their activities and have made the decision to stop commissioning new content. Which was once considered as being their future.

Statement from Media Guardian today: “Bebo is cutting jobs at its UK operation and freezing commissions from its web TV production arm, which has been responsible for groundbreaking shows including KateModern”

The online shows on Bebo included KateModern, Sofia’s Diary, The Secret World of Sam King and The Gap Year were a great idea in attracting teenagers to regular visit the site and also provided the Bebo profit pot with large sponsorship funds from a number of blue chip advertisers.

The spokewoman at Bebo said:

"We are in the process of re-aligning the Bebo business and need to make sure that our resources are aligned with our new business mode in order to execute effectively against our future vision and stay competitive. We are therefore required to make some difficult decisions about the future of our organization and its people in order to stay competitive."

The news isn’t surprising with sites like Facebook and Twitter powering ahead and attracting the Bebo audience to move over to them with word on the street of “I’ll Facebook you” or he “Twittered me” they have struggled to remain fashionable.

Although understandable in these economic times phasing out the online TV production unit is a shame in my opinion for the engagement levels on Bebo. Plus negative news for the fans of the shows. However saying that I am in total agreement with their decision to re-focus and re-align their core social media activities at this current time.

Let’s just hope they don’t take as long as MySpace, who saw a 55% decline in market share in the last 12 months !!

All the best of luck sent to Bebo to discover their alignment and establish their future strategy.

We will be watching the responses from Sophia Diary fans as it is phased out till the end of the year. The repercussion of closing the show may even spawn a new network a TV network open to all (YouTube?) we already have a number on online networks showing repeats of shows, maybe there is room in these domains for online only shows, certainly some interesting times ahead in broadcast media.

Author: Sarah Griffiths

Saturday, November 07, 2009

More British, More Homely, More cautious

The Generation Recession report from the Social Issues Research centre (commissioned by Friends Provident July 2009) has revealed that the recession has turned us all rather British and homely as we buy local (to help our economic climate) and highlights that 1 out of 3 Brits promote staying at home as the new going out.

As more people are choosing to stay at home, the appeal of social networking from your living room has increased, using sites such as Myspace, Twitter and Facebook. The study also revealed new “saving money” tactics and found that amongst those that are going out, that 21% of them make use of voucher codes to save on funds.

The report reviews (via focus groups and past recession feelings) how consumer’s habits have changed / are changing, how the British public feel about the recession, how we have all economised through nesting behaviour, how we have made cut backs in our spending habits and how our quest for the best bargain or deal has accelerated.

Another interesting point is that the study implies that the younger generation (under 25 reported to be the hardest hit by the crisis) will be moulded by the credit crunch and that formative experiences from their adolescence (9/11 attacks, London 7/7 bombings, 2004 Tsunami) will help shape Britain’s future, as perhaps they may have a greater sense of caution with finances and life in general.

There are some great comments from Poll respondents which will be of interest to a number of companies – take a look at the Generation Recession Report here.

In the meantime we have considered what the findings of this report will mean to website development and web marketing, and would like to share with you our Risdom (Rocktime Wisdom) recommending that you give consideration to the below points when outlining your web strategies:

  • Review current online and offline loyalty programmes and rewards
  • Social network with consumers in their homes (ie: Facebook)
  • Consider using voucher codes, voucher sites for product and service promotions
  • Make the younger generation feel valued online
  • Make offers clear & transparent and timely online
  • For larger purchases online, make it prominently clear that shopping service online is secure

Author: Sarah Griffiths

Thursday, November 05, 2009

Introducing the all new Google Dashboard

We already have THE geek video of the month, thought to share with you something new from Google, which we love and will find super handy. It is the new Google Dashboard, which lets you know what data is stored on your Google Account. The design is simple, it's consise and best of all easy to navigate.

We can actually see this format working for a number of our clients customers with access to more than one site area (Blog, Shopping, Forum etc).....hmmm. Let's get innovating further, to be continued.....

Thursday, November 05, 2009

Geek Video of the month

Our Geek Video of the month goes the iPhone app which allows motorists to drive a car using their mobile phone, developed by German researchers. It is pretty cool and very Kit car (Knightrider),

What would be better is an Iphone App which will direct your supermarket trolley back to the trolley bay when it's raining - now that is cool !!

Find out more over at the Telegraphs Motoring News here