Thursday, June 27, 2013

Geek Video of the Month

Sharing with you a topical Geek Video, topical as relates to Wimbledon and ties in with our most popular blog subject Google.

For the past two weeks the American Pro tennis player Bethanie Mattek-Sands (AKA: Bee), often referred to as the Lady Gaga of Tennis thanks to her non traditional outfits on an off court, has been part of a select Google Explorer group of about 1K people who are testing Google Glass in the products pre-release format. To keep up to date with the project, follow Project Glass on Google+ or view some of their Google Glass introduction videos over at their YouTube Channel.

In summary 'Google Glass' or 'Google Glasses' is a voice activated device designed to be worn as a pair of spectacles. It can be used for activities you would normally use your phone for, for example: take pictures, reply to emails, check diary, view sat nav directions...

This video is a good example on how you can use Google Glass in your daily life.  Bee reports in the video: 

"Glass helps me stay organised, so I can stay focused on my tennis and what I need to do"

Personally I love the part in the video, when she is packing her bag and she has her packing list, right there in her eye line. Brilliant ! I would find this feature so useful when wrapping presents at Christmas time.

I Google so much, Glasses would be ideal for me, to find out about the things around me.

Bee will be reporting back to Google's Explorer team soon, giving her thoughts on usability and what things could be improved upon.   

So are you excited?  Can you see yourself embracing Google Glasses in the coming years? 

I certainly can. So Google if you are reading this, the answer is yes, I would love to be part of your #glassexplorers team, send me a pair!

Author: Sarah Griffiths

Wednesday, June 19, 2013

Did you Google or did you DuckDuckGo?

Search Engine Land reported on Tuesday last week that the upstart search engine 'DuckDuckGo', which has the USP (Unique Selling Point) of protecting its users’ privacy, hit a new milestone on Monday as searches for the website hit 2 million direct searches. 

Pretty impressive statistics, right!!

A huge growth spurred by New Media advertising and most probably because of the recent PRISIM scandal which questions how Google, Bing and Yahoo etc are sharing their data with Government agencies.

DuckDuckGo’s meta description states:

“Search anonymously. Find instantly. DuckDuckGo is a search engine that does not track you and, has more instant answers and less spam/clutter”.
Could DuckDuckGo be a threat to the three main search engines, well given an appropriate marketing budget, we certainly think it has potential from a ‘search experience’ point of view (less clutter).
Search Engine Land conducted a review of keyphrase placement here: and it appears to be doing a good job. Read the comments on the review, have a go with the search engine and decide for yourself. 

Will you make the jump to DuckDuckGo or will you find it hard to break the ‘To Google’ habit?

Don’t forget if your website, product, brand, service needs help being found in search engines please do get in touch with our Sales team, to discuss your Search Engine Marketing requirements further. 

We would love to hear from you.

Author: Sarah Griffiths