Tuesday, January 24, 2012

Social Media Crisis Management

The Flashlight Search Marketing Team at Rocktime Digital Agency work with a number of our clients advising them how to respond in social media. Working with the client we talk about the types of negative customers who can contact your company via social media such as: the unhappy customer, the misguided twitter follower, the all time negative poster.

We help our clients understand how to access, evaluate and respond to negative comments and on some rare occasions how to report the negative commentators. During social media crisis management the objective will be to rectify the situation and act upon a reasonable solution as soon as possible.

We will also ask our clients to consider sharing negative stories with others to show that they are eager to improve service. Being honest, open and authentic in social media is crucial for effective communications. Should you wish to find out more about social media management please call in and talk to Rocktime Sales about the search marketing team's experience and how they can assist your organisation in monitoring your customers social media communications. The Flashlight Search Marketing team would be happy to work with your organisation, creating a flowchart to advise how to “assess, evaluate and respond” to circumstances as they present themselves.

Author: Sarah Griffiths


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