tag:blogger.com,1999:blog-87785580196230496492024-03-06T05:57:26.623+00:00Rocktime Social BlogThe Rocktime team aim to keep you up to date with the latest in digital trends. Blog posts relate to web developments, mobile, e-commerce, search marketing, social media and all things Geek. Feel free to join in the conversation.Rocktime Digital Agencyhttp://www.blogger.com/profile/01855051064024763599noreply@blogger.comBlogger243125tag:blogger.com,1999:blog-8778558019623049649.post-80021159433191394432015-01-16T11:55:00.003+00:002015-01-16T12:02:42.144+00:00Updated Google My Business Guidelines
In December 2014, Google made some changes to Google My Business quality guidelines, including adding specific rules for multi-location businesses.
• In February 2014, Google announced that it would allow the addition of a single "descriptor" to the business name in Google listings. As of December 2014, Google abandons the use of descriptors and only the real world business name (legal Rocktime Digital Agencyhttp://www.blogger.com/profile/01855051064024763599noreply@blogger.com0tag:blogger.com,1999:blog-8778558019623049649.post-29332702078534404372014-07-31T16:45:00.000+01:002014-08-04T16:59:37.862+01:00Top Content Engagement Tracking Tools
Tracking Engaging Content
There are so many fantastic tools to assist with creating content and then tracking and grading how users engage with the content. Here are some of our favourite free options to help get you started:
Google Keyword Planner in Google AdWords
Webmaster Tools
Google Analytics Behavior metrics
Site Search
Quicksprout
Hootsuite
Hubspot Marketing Grader
Twitter
Rocktime Digital Agencyhttp://www.blogger.com/profile/01855051064024763599noreply@blogger.com0Poole, Poole, Poole BH16 5SN, UK50.733814 -2.020154000000047750.7313015 -2.0251965000000478 50.736326500000004 -2.0151115000000477tag:blogger.com,1999:blog-8778558019623049649.post-66841818773239943072014-06-13T10:25:00.000+01:002014-06-13T10:25:39.984+01:00Google My Business
In one of our previous blog posts, we had been talking about the Google Places updates saying that Google has been automatically upgrading Google Places listings from the old system to the new Google Places dashboard and creating Google Plus pages under the same Gmail address.
On the 11th of June, Google launched “Google My Business” which is a further integration for putting all Google Rocktime Digital Agencyhttp://www.blogger.com/profile/01855051064024763599noreply@blogger.com0tag:blogger.com,1999:blog-8778558019623049649.post-1659603067864177062014-06-09T14:13:00.003+01:002014-08-13T12:36:22.352+01:00Top Ten Tips for YouTube company page engagement
YouTube Engagement Tips
We are regularly asked for our top tips for engaging on social networks. This month we will share some tips for engaging and optimising your YouTube channel pages.
1. Know who, what and why you are connecting on YouTube. Define your goals and sketch out a storyboard of the video content in a video strategy document.
2. Create a content plan for uploads and Rocktime Digital Agencyhttp://www.blogger.com/profile/01855051064024763599noreply@blogger.com0Poole BH16 5SN, UK50.733814 -2.020154000000047750.7313015 -2.0251965000000478 50.736326500000004 -2.0151115000000477tag:blogger.com,1999:blog-8778558019623049649.post-9743127434004727182014-05-31T14:50:00.000+01:002014-06-09T14:17:08.617+01:00Some Pros and Cons of Display Advertising
Google Display Advertising
As part of a businesses digital transformation, it is likely that a business will want to consider whether or not to use ‘display advertising’ in AdWords. We have outlined some quick pros and cons of display advertising to assist a business with the decision making.
The business would need to do some restructuring of the AdWords account.
Budget would be required,Rocktime Digital Agencyhttp://www.blogger.com/profile/01855051064024763599noreply@blogger.com0Poole BH16 5SN, UK50.733814 -2.020154000000047750.7313015 -2.0251965000000478 50.736326500000004 -2.0151115000000477tag:blogger.com,1999:blog-8778558019623049649.post-85983617685554767362014-04-29T15:25:00.005+01:002014-04-29T15:25:57.996+01:00Quick Overview on Google Places Updates
As you may have noticed, Google has been automatically upgrading Google Places listings from the old system to the new Google Places dashboard and creating Google Plus pages under the same Gmail address. This resulted in the existence of two (or more) Google Plus Pages for a given local business - one for business and at least one for local.
Currently, it is not possible to merge two Google+Rocktime Digital Agencyhttp://www.blogger.com/profile/01855051064024763599noreply@blogger.com0tag:blogger.com,1999:blog-8778558019623049649.post-38705420462923382482014-04-24T15:58:00.000+01:002014-04-24T16:10:31.542+01:00Geek Video of the Month
This month’s Geek Video of the Month is a Multi-platform 3rd person shooter-strategy game "HordeMaster" which has been developed by Gamester, the start-up company, based in Istanbul, Turkey.
“This browser-based Flash multiplayer game blends elements from the RPG, strategy and third-person genres together. Set in a post-apocalyptic world, gamers are tasked with building a base from which they Rocktime Digital Agencyhttp://www.blogger.com/profile/01855051064024763599noreply@blogger.com0tag:blogger.com,1999:blog-8778558019623049649.post-90153767839625223022014-04-23T14:38:00.000+01:002014-04-24T16:09:11.718+01:00What is Heartbleed?
Over the past few weeks there has been a lot of talk about Heartbleed and the potential dangers it poses to anyone with an online presence.
There are many questions that have been posed to us such as;
“Will I need to update my antivirus?”
“Should I log in to my online banking?”
“When is it safe to venture back online?”
In this blog we will be debunking the myths and supplying you with whatRocktime Digital Agencyhttp://www.blogger.com/profile/01855051064024763599noreply@blogger.com0tag:blogger.com,1999:blog-8778558019623049649.post-813299490604279552014-04-07T12:55:00.002+01:002014-04-07T12:55:58.751+01:00Domain Authority Page Authority Linking and Google Ranking Factors in 2014
Learn about a site's domain authority, top pages etc with Open Site Explorer
Tools to measure Domain Authority and Page Authority
Some of our clients have shown an interest in knowing what tools are available to measure the domain authority and page ranking for their business. We prefer to refer to this as Authority rather than Ranking.
We would be happy for businesses to trust the data Rocktime Digital Agencyhttp://www.blogger.com/profile/01855051064024763599noreply@blogger.com0Poole BH15 1DB, UK50.715191 -1.985061200000018350.7145625 -1.9863217000000184 50.715819499999995 -1.9838007000000182tag:blogger.com,1999:blog-8778558019623049649.post-48692844154878389092014-02-12T17:58:00.000+00:002014-02-13T11:48:37.090+00:00Top Ten Tips for Facebook Pages
Facebook has 1.19 billion monthly active users
We are regularly asked for tips for optimising a Facebook Company page. Here are just a few to get you started...but mostly it is all about engagement strategies.
Top Ten Tips for setting up a Facebook Company Page
1. Know who you want to connect with, what and why you are looking to connect on Facebook. Define your goals. Develop a Rocktime Digital Agencyhttp://www.blogger.com/profile/01855051064024763599noreply@blogger.com0Poole BH15 1DB, UK50.715191 -1.985061200000018350.7145625 -1.9863217000000184 50.715819499999995 -1.9838007000000182tag:blogger.com,1999:blog-8778558019623049649.post-9506174767675613972014-01-27T10:41:00.001+00:002014-01-30T10:26:53.352+00:00Geek Video of the Month
This month's Geek Video of the Month is a Pebble Smartwatch Review, highlighting key features and summing up what’s great about this wearable technology.
There has been a lot of talk in the tech media about how the Pebble Smartwatch is setting a standard for other Smartwatches in the industry to keep the wearer connected. The appearance is sleek and minimal, lightweight, connects with bothRocktime Digital Agencyhttp://www.blogger.com/profile/01855051064024763599noreply@blogger.com0Poole BH15 1DB, UK50.715191 -1.985061200000018350.7145625 -1.9863217000000184 50.715819499999995 -1.9838007000000182tag:blogger.com,1999:blog-8778558019623049649.post-91808231840671156022014-01-03T17:35:00.000+00:002014-01-06T15:34:13.755+00:00Image Optimisation: Importance of Alt Text
Importance of image optimisation in local strategy
Alt text is 'alternative text' - the text inside the alt tags alt="" "alt text".
Also called The Alt Attribute.
The value of the alt attribute is an author-defined text
The alt text serves as an alternative text on a webpage to describe an image content; which cannot be easily interpreted by search engines / Google.
The Rocktime Digital Agencyhttp://www.blogger.com/profile/01855051064024763599noreply@blogger.com0Poole BH15 1DB, UK50.715191 -1.985061200000018350.7145625 -1.9863217000000184 50.715819499999995 -1.9838007000000182tag:blogger.com,1999:blog-8778558019623049649.post-89142629821716384602013-12-20T12:15:00.000+00:002013-12-20T12:21:03.553+00:00Digital Transformation 2014
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Rocktime Digital Agencyhttp://www.blogger.com/profile/01855051064024763599noreply@blogger.com0Poole BH15 1DB, UK50.715191 -1.985061200000018350.7145625 -1.9863217000000184 50.715819499999995 -1.9838007000000182tag:blogger.com,1999:blog-8778558019623049649.post-89020060892022688042013-11-29T13:26:00.000+00:002013-12-10T15:29:57.946+00:00Team Event: Aim Direct Target - Clay Pigeon Shooting
Image credit rjwhetton.co.uk
Clay pigeon shooting, also known as clay target shooting, and formally known as Inanimate Bird Shooting, is the art of shooting a firearm at special flying targets, known as clay pigeons or clay targets...well that is the definition, the reality was less of an art and more of an attempt..
We all managed to hit the target, largely thanks to the impressive and Rocktime Digital Agencyhttp://www.blogger.com/profile/01855051064024763599noreply@blogger.com0Horton, Dorset BH21 7JH, UK50.8638687 -1.939957100000015150.843823699999994 -1.9802976000000152 50.8839137 -1.899616600000015tag:blogger.com,1999:blog-8778558019623049649.post-80806662292984663472013-10-28T15:13:00.001+00:002013-10-28T15:16:03.982+00:00Useful Introduction to Google Analytics Custom Reports
A custom report is a report that you create in Google Analytics. Custom Reports can be incredible time savers if you have the right ones. Instead of spending time digging around for important metrics, you can find what you need separated neatly into columns for some analysis that will lead to some actionable insight.
You manage your existing custom reports from the Custom Reports Overview Rocktime Digital Agencyhttp://www.blogger.com/profile/01855051064024763599noreply@blogger.com0Poole BH15 1DB, UK50.715191 -1.985061200000018350.7145625 -1.9863217000000184 50.715819499999995 -1.9838007000000182tag:blogger.com,1999:blog-8778558019623049649.post-62727752495984044492013-10-14T10:57:00.000+01:002013-10-14T10:57:17.155+01:00Geek Video of the Month
Celluon Magic Cube has been chosen as 'Geek Video of the Month'. We like the product and the video is a good example of what a product video should deliver: facts, facts and more facts.
The Celluon Magic Cube is a full-size laser projection keyboard and touchpad which connects to any BlueTooth HID device and is small enough to fit in your pocket. The virtual keyboard isRocktime Digital Agencyhttp://www.blogger.com/profile/01855051064024763599noreply@blogger.com0Poole BH15 1DB, UK50.715191 -1.985061200000018350.7145625 -1.9863217000000184 50.715819499999995 -1.9838007000000182tag:blogger.com,1999:blog-8778558019623049649.post-50211201939526611832013-10-03T13:06:00.001+01:002013-10-14T11:25:31.564+01:00Digital Strategy versus Bowling Technique<!--[if !mso]>
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<![Rocktime Digital Agencyhttp://www.blogger.com/profile/01855051064024763599noreply@blogger.com0Poole BH15 1DB, UK50.715191 -1.985061200000018350.7145625 -1.9863217000000184 50.715819499999995 -1.9838007000000182tag:blogger.com,1999:blog-8778558019623049649.post-60702396487054422672013-09-13T14:46:00.001+01:002013-09-13T14:46:07.262+01:00Short Introduction to Google Adwords Quality Score
What is Google's quality score ?
At a very basic level: Google's quality score is a Paid Search / Adwords algorithm (rule) which provides an estimate of how relevant the keywords are to the ads, adgroup, campaign and the landing page. 1 is the lowest score and 10 the highest.
Improving your quality score
We work with our clients to improve their 'quality score', by Rocktime Digital Agencyhttp://www.blogger.com/profile/01855051064024763599noreply@blogger.com1Poole BH15 1DB, UK50.715191 -1.985061200000018350.7145625 -1.9863217000000184 50.715819499999995 -1.9838007000000182tag:blogger.com,1999:blog-8778558019623049649.post-13804167474367526142013-09-11T12:49:00.000+01:002013-09-11T12:49:53.687+01:00Geek Video of the Month
The Independent ran an article on the 21st August 2013 asking the question: Is Google’s Chromecast the future of television? With the author stating that he believes the £30 dongle / USB device will transform the way you watch your favourite shows.
Sounds pretty exciting? And this is precisely the reason why the Google’s Chromecast teaser advert / video has won Rocktime Digital Agencyhttp://www.blogger.com/profile/01855051064024763599noreply@blogger.com0Poole BH15 1DB, UK50.715191 -1.985061200000018350.7145625 -1.9863217000000184 50.715819499999995 -1.9838007000000182tag:blogger.com,1999:blog-8778558019623049649.post-63625282864048359632013-09-04T11:16:00.000+01:002013-09-04T11:16:55.275+01:00Marketplace Websites: The Future of Ecommerce?
Ecommerce, it appears that everyone is doing it these days. And why shouldn’t they? After all it’s dead easy to register a domain name and put together a simple on line store. Ta-da! Your online, OK now what?
Well that’s when the hard graft starts. You will need to get your name out there, building brand awareness and crucially, trust. Stock management and overheads all have a roleRocktime Digital Agencyhttp://www.blogger.com/profile/01855051064024763599noreply@blogger.com1Poole BH15 1DB, UK50.715191 -1.985061200000018350.7145625 -1.9863217000000184 50.715819499999995 -1.9838007000000182tag:blogger.com,1999:blog-8778558019623049649.post-48481879453990557082013-09-03T12:06:00.000+01:002013-09-03T12:06:17.440+01:00Team Event: Paintball Warriors
This month’s team event was organised by Martin (Business
Development) and Craig (Quality Assurance).
The team were invited to a Paintball Warriors Paintballing afternoon in Wimborne.
Paintball Warriors in Dorset state on their website in their
About Us section that they “offer the very latest innovation in cutting edge
paintball technology”. As we offer the
"very Rocktime Digital Agencyhttp://www.blogger.com/profile/01855051064024763599noreply@blogger.com0Poole BH15 1DB, UK50.715191 -1.985061200000018350.7145625 -1.9863217000000184 50.715819499999995 -1.9838007000000182tag:blogger.com,1999:blog-8778558019623049649.post-76193049155302584532013-08-19T11:31:00.000+01:002013-08-19T14:11:09.158+01:00Aysegul talks about Facebook Graph Search
Facebook Graph Search has been recently rolled out to everyone using Facebook in US English.
The tool lets users find specific information including their friends’ favourite hotels, restaurants, films and more, using filters such as location, gender, specific personal interests etc...
In some ways, Graph Search is a natural extension to the News Feed. However, rather than reviewing friend’sRocktime Digital Agencyhttp://www.blogger.com/profile/01855051064024763599noreply@blogger.com0Poole BH15 1DB, UK50.715191 -1.985061200000018350.7145625 -1.9863217000000184 50.715819499999995 -1.9838007000000182tag:blogger.com,1999:blog-8778558019623049649.post-61055135830665905642013-08-13T09:53:00.001+01:002013-08-13T09:53:24.438+01:00Geek Video of the Month
Last week (August 4th of 10th) was the first annual Geek Week on YouTube. So if you are a geek or a wannabe nerd, head on over to view geek culture from around the world.
The Agenda for the Geek Week was as follows:
Blockbuster Sunday
Global Geekery Monday
Brianiac Tuesday
Super Wednesday
Gaming Thursday
Fan Friday
Best of Saturday
This month’s ‘Geek video of the Rocktime Digital Agencyhttp://www.blogger.com/profile/01855051064024763599noreply@blogger.com0Poole BH15 1DB, UK50.715191 -1.985061200000018350.7145625 -1.9863217000000184 50.715819499999995 -1.9838007000000182tag:blogger.com,1999:blog-8778558019623049649.post-63852637317375929372013-08-07T10:44:00.000+01:002013-08-07T11:35:37.845+01:00Team Event: Go Ape Tree Top Adventure
A great afternoon was had at Moors Valley Country Park, where the team experienced the outdoor ‘Go Ape Tree Top Adventure’. We chose a great day for it, the temperature was ranging at about 18 degrees, which was ideal for the amount of physical activity that was required. It was an awesome group activity, with team members giving each other encouragement to take the Rocktime Digital Agencyhttp://www.blogger.com/profile/01855051064024763599noreply@blogger.com0Poole BH15 1DB, UK50.715191 -1.985061200000018350.7145625 -1.9863217000000184 50.715819499999995 -1.9838007000000182tag:blogger.com,1999:blog-8778558019623049649.post-1494384521815030162013-08-06T08:46:00.001+01:002013-08-06T11:58:13.668+01:00Top Ten Tips for LinkedIn for Business
We are regularly asked for our top tips for engaging on social networks. Sharing with you this month, our top ten tips for engaging and optimising on LinkedIn, including updates and optimisations on Company Pages and personal LinkedIn accounts.
Feel free to share your LinkedIn tips in the comments section below.
Top Ten Tips for LinkedIn for Business
1. Know who, what and why you areRocktime Digital Agencyhttp://www.blogger.com/profile/01855051064024763599noreply@blogger.com0Poole BH15 1DB, UK50.715191 -1.985061200000018350.7145625 -1.9863217000000184 50.715819499999995 -1.9838007000000182