Monday, November 22, 2010

Social Media meets Commerce

Giving further credence to the power of social networking, on the 2nd of November, eBay launched their Group Gifts service in the US (just in time for Christmas). See the above promo video from eBay which invites you to think 'Big'.

The service has been designed, say eBay to make “it easier for friends and relatives to chip in for gifts because it eliminates the headache of collecting contributions”.

How it works is: A gift is chosen, then others are invited to contribute to the gift via Facebook or email, they show their commitment via making the payment.

Should Group Gift Service make it to the eBay UK, I can see this working amongst my friends, for group payments for Hen Dos, Baby Showers, however I can’t see this working with older relatives, who unless this is advertised well may be sceptical about the security of this group gift option (if they haven’t heard of it before).

Group Gifts is just one of a number of social commerce tools currently being developed by eBay. Last week it unveiled a payment mechanism for digital purchases that allow people to make purchases through Facebook too.

It will be interesting to see how Group Gifts takes off in the US.

New Media Age recently reported that the UK market isn’t yet mature enough for social commerce, despite commitment from brands such as Dell and Disney.

Are we ready, time will tell.

Author: Sarah Griffiths


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