Thursday, July 14, 2011

Augmented reality and Aurasma

Aurasma is powered by pattern recognition technology; it represents the future of how we use our mobile devises, using some of the most advanced systems in the world to bring the physical and virtual worlds together.

It has been described as the latest ad recognition technology to challenge QR codes, it has the ability to bring static content / print materials to life.

PR Newswire reported early this week that, Aurasma had passed one million installs (PR Newswire, 10th July 2011), indicating that this is set to be the most broadly deployed mobile platform of its kind.

For more information visit the Aurasma website, which states that they have over 1 million users, over 100 partners, featured in major publications.

There is huge potential for social commerce and advertisers in using augmented reality technology, for example: if you hold the phone in front of cereal packets and get a lot more information, recipes, nutritional advice etc.

There is also huge potential for brand building too, where on holding the phone in front of a product a number of unexpected but brand building things can happen i.e. launches a video on how to use the product, how the product was made. The first ever print advertisement to come to life was in a national UK newspaper for a luxury yacht company, which you can find out more about here.

It's not just magazines and papers looking into promotion through augmented reality. London based football team Tottenham Hotspurs, with their new sponsors Autonomy, the owners of Aurasma, are in the process of giving their own team kit a touch of augmented reality.

We also had a go at the Aurasma located in the last weeks Stylist magazine, after seeing this tweet.

The Flashlight Search Marketing team are very excited about this technology and urge you to go and find out more over at the Aurasma website. If you would like to find out more about how your brand can integrate with Aurasma please give our sales team a call, who are watching Aurasma developments with interest.

Author: Alice Cheetham


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