Tuesday, July 12, 2011
This month’s Geek Video combines one of our themes of the month, social commerce, and our love of anything Smartphone and App based into one neat little package.
Last month saw the release of Pizza Express and PayPal’s innovative new app, combining the physical retail industry with online payments for the first time in the UK market. As demonstrated in the video above, it’s not just about paying! You can also find a restaurant, book a table, see the menu and keep track of receipts for purchases.
Currently the app can be used in all 370 Pizza Express restaurants in the UK, and will ultimately be supported by a company-wide roll-out of free WiFi in each restaurant. Depending on its success and uptake, perhaps we can look forward to seeing versions developed for other operating systems and maybe even other retail companies taking a look into integrating their online-offline shopping experience! Well done Pizza Express ;)
Author: Alice Cheetham