Friday, July 29, 2011
The conversation on social media in our society is changing. Watch any TV show, listen to any Radio show and hear the presenters state their “Twitter and Facebook Page” names to encourage further interaction. There is also clear numerical evidence (for example: 600 million people on Facebook, June 2011) that people want to share online. Companies contact Rocktime to enquire about how they can effectively and positively connect with their site visitors via social media. Users of social media are also getting to grips with how they can effectively manage their ever growing networks and streams of notifications.
In setting a social share strategy, there is a clear need to consider the old Martini phrase “Anytime, Anyplace, Anywhere” and companies need to provide the ability to share their news on a variety of platforms, suited to the customer (“Tip: remember the people!!”). Also a big point to consider when setting your “social share” strategy is “will this news be of interest to my site visitors / customers?” as, if it isn’t, then over time (as your customers own personal networks of interaction grow) your news that you, for example “have a Sale on!” each day will be an unwelcomed distraction to them. Think about that some more and don’t be a bore! Furthermore in accordance with social media channels guidelines, saying the same thing again and again can also be classed as spam.
There is already a trend towards brands delivering their customers relevant and timely content, this is now moving more towards delivering more quality content. Make your content compelling so that people will want to share it.
Why Social Share is great
It takes little investment to add the social share tools to your site and from this development, your site visitors then have the opportunity to organically spread your news, your latest blog, your offer, your tip of the day etc, to their personal networks. News which can be shared again and again amongst networks of interaction, at no additional cost to you (apart from perhaps the time it takes to send a “thank for sharing tweet”, if relevant). Also social share now links with ranking positions in search engine result pages.
Make your site a social experience
As part of our quest to make our client's sites a more social experience, we would like to recommend that you consider adding social share icons to relevant sections of your website. Letting your site visitors know where else they can keep up to date with your news, updates, happenings and also giving them the ability to spread your news/content further.
Social Share Audit
We would recommend that you invite Rocktime to provide a social share audit of your website, where we will review social engagement icons and social sharing options that are used by your website visitors. For further details on our social share audit please call in and talk to sales or a member of the Flashlight Search Marketing team. Alternatively find out more about how Rocktime can help you with your Social Media Strategies here.
Author: Sarah Griffiths