EBay's new approach to Christmas shopping

To celebrate the Christmas season, eBay is opening their first ever UK store, though it’s not quite shopping as we know it...

Their temporary boutique opened yesterday, as scheduled, in London’s West End for just 5 days, allowing shoppers to browse their potential purchases before splashing out online. This is by no means eBay’s first foray into expanding from their online auctions; why not check out our previous article on their augmented reality app from earlier this year.

The shopping emporium works by making use of QR, or Quick Response codes. If you’re interested in learning more about QR codes and how they work, check out our previous post here. Customers can wander around the store and browse to their hearts content, purchases can then be made using a smartphone (or any other connected device that can read QR codes).

"Shoppers simply scan the QR code with their smartphone to make their loved ones’ Christmas wishes come true – no tills, no queues, no bags, no stress. Using your mobile phone, you can literally complete your shopping in a matter of clicks," claims eBay’s spokesperson.

Experts expect approximately 5.8 million shoppers to log on during the five day sales, with sales peaking at 30 gifts per second, almost double during the same period of 2010. EBay say they are expecting around 120 gifts to be purchased every minute via smartphone.

If you’re interested in learning more about how your business can take advantage of smartphone technology, or want to know how you can promote yourself over the festive period, why not get in contact with Rocktime and talk to our Sales team about the opportunities avaliable


Author: Alice Cheetham

Augmented reality and Aurasma

Aurasma is powered by pattern recognition technology; it represents the future of how we use our mobile devises, using some of the most advanced systems in the world to bring the physical and virtual worlds together.

It has been described as the latest ad recognition technology to challenge QR codes, it has the ability to bring static content / print materials to life.

PR Newswire reported early this week that, Aurasma had passed one million installs (PR Newswire, 10th July 2011), indicating that this is set to be the most broadly deployed mobile platform of its kind.

For more information visit the Aurasma website, which states that they have over 1 million users, over 100 partners, featured in major publications.


There is huge potential for social commerce and advertisers in using augmented reality technology, for example: if you hold the phone in front of cereal packets and get a lot more information, recipes, nutritional advice etc.

There is also huge potential for brand building too, where on holding the phone in front of a product a number of unexpected but brand building things can happen i.e. launches a video on how to use the product, how the product was made. The first ever print advertisement to come to life was in a national UK newspaper for a luxury yacht company, which you can find out more about here.

It's not just magazines and papers looking into promotion through augmented reality. London based football team Tottenham Hotspurs, with their new sponsors Autonomy, the owners of Aurasma, are in the process of giving their own team kit a touch of augmented reality.

We also had a go at the Aurasma located in the last weeks Stylist magazine, after seeing this tweet.


The Flashlight Search Marketing team are very excited about this technology and urge you to go and find out more over at the Aurasma website. If you would like to find out more about how your brand can integrate with Aurasma please give our sales team a call, who are watching Aurasma developments with interest.


Author: Alice Cheetham

An Introduction to QR codes

What are QR codes?

QR (Quick Response) codes are similar to bar codes, but they are two dimensional and therefore these codes can hold a lot more information than a standard barcode found on many products (up to 10 numerical digits).

QR Codes allow everyday items to become a website (print to mobile to web messaging), a QR code can be used to store information such as text, URLs or any other data. If the QR code is being used to store numerical data only 7089 digits can be stored. For alphanumeric data up to 4296 characters can be stored.

QR codes can be used anywhere that printed material may exist (magazines, signs, webpages etc.) as a convenience way of allowing users to access some information without having to type any text, all the user needs to do is scan the QR code with their device and the QR code will be decoded and acted upon based on its content.

Who is using them?

QR codes have been around for some time now, a few examples of QR codes being used in Marketing can be found over at a Mashable Blog post (Jan 09).

Currently the majority of QR codes are used to provide a “tell me more” function with the QR code appearing on albums, posters etc. which when scanned take the user to a URL which provides more information about product.

But the codes can be used for E-ticketing applications. In this case a code can be generated and sent to a mobile phone, when the owner of the mobile phone arrives the QR code is scanned and then marked as used so it cannot be re-used. This reduces the requirement to print and post actual tickets and if the recipient loses their code they can just request a new one via text or email.

Coca-Cola have been using QR codes to allow Japanese customers to collect loyalty points for free drinks.

The Flashlight Search Marketing Team at Rocktime report, that they have seen QR codes used on a number of offline items including:

Business Cards
Posters
Products
Art and Tatoos
Fashion Items

The most exciting campaign they (Flashlight) have seen (to date) using QR codes was back in August 2010, where a Russian mobile provider MTS launched a digital campaign inviting consumers to play a weekly adventure game using their smartphone in order to win a prize, see above picture and read more about it over at the Brand Republic website.

Even Facebook has its own QR Code community, full of interesting oddities, ideas and discussion.

How to activate a QR code?

Many modern phones now come with a QR code reader installed as standard, these include Android phones, Nokia phones running S60 3rd Edition or newer and Blackberry’s with Messenger 5.0 or newer.

There are a number of free QR code reading apps available for both iPhones and Android Phones. These can be obtained via the iTunes App Store and the Android Market. These apps allow the user to scan the QR code and perform an action based on their content.

Android: Scanner often installed as standard.
iPhone: Apps available via the iTunes App Store.
Blackberry: Scan a group barcode option in the BBM menu.
Nokia Symbian: Has a barcode scanner which can read QR codes.
Nokia Maemo: Uses “mbarcode” to read QR codes.


Rocktime and QR codes

We can produce the codes and then our clients can print them somewhere, we can then provide statistics about the number of times the QR code was used within the clients content management system.

If you need any help or inspiration in using QR codes in your business.

Contact us




Author: Andy Edwards (Ed)