Top Ten Tips for LinkedIn for Business

We are regularly asked for our top tips for engaging on social networks. Sharing with you this month, our top ten tips for engaging and optimising on LinkedIn, including updates and optimisations on Company Pages and personal LinkedIn accounts.

Feel free to share your LinkedIn tips in the comments section below.

Top Ten Tips for LinkedIn for Business

1. Know who, what and why you are looking to connect on LinkedIn. Define your goals. Listen and search.

2. Edit the description of your Company Page. Add keywords within speciality section. Choose the most appropriate industry. Optimise on the products and services pages. 

3. Create a professional headline and a summary about you and your experience on your personal account.

4. Select an appropriate networking approach. Send a personal message when reaching out and connecting. 

5. Develop a campaign on the Company Page to create community dialogue. 

6. Get involved with communities / Engage in group discussions and news. 

7. Add interesting and useful content to your Company Page, the type of content that would receive recommendations, likes, comments.

8. Follow influencers and news channels, so that stories you are interested in appear in your 'Home page' feed. 

9. Stay up to date with changes within the LinkedIn network.

10. Cross promote other social channels from your LinkedIn Company Page and personal profile page.  

You may also be interested in reading our Top Ten Twitter Tips for Business and Pleasure.

Author: Sarah Griffiths

Top Ten Twitter Tips for Business and Pleasure

We are regularly asked for our top tips for engaging on social networks.   Sharing with you this month, our top ten tips for engaging and optimising on Twitter.   Feel free to share your Twitter tips in the comments section below.

Sharing our Top Ten Twitter Tips for Business and Pleasure


1. Know who, what and why you are looking to connect on Twitter.  Define your goals. Listen and search.


2. Be responsive to those who contact you on Twitter and look to connect with new people every day.  


3. Use Twitter lists to organise influencers. Understand Twitter Etiquette. Try not to be too salesy and watch out for spammers. 


4. Talk about what interests you, share articles on topics that interest you.  Share thoughts, tips, resources that will help your target connections.


5. Use hash-tags to help others find topics you are interested in.


6. Build relationships, respond to tweets, add value to the stream.


7. To maximise on re-tweets, keep tweet length to 70-100 so to leave space for RT @username and comment.


8. Treat others here as you would at a networking event. Engage your followers and speak to them.  It’s just as important online as offline to be authentic, fun, creative and where possible, inspire others with your words and action.


9. Stay up to date with changes to Twitter.


10. Cross Promote other social channels from your Twitter account.

You may also be interested in our Top Ten Tips for LinkedIn for Business.


Author: Sarah Griffiths