Tuesday, December 18, 2012

Why we love Google Hangouts

We were recently invited to the Google Plus Page, 'Google Live Events' and just had to share it with you. The page lists all the Google Hangout Events happening right now, visit and Google+ connect with them here:
You can save the live events to your Google calendar and even publicise your own. Google Hangouts launched last summer at the same time as Google+ in the summer of last year is growing in popularity. 

There is a really useful post over at Social Media Examiner, which talks about five creative ways that businesses are using Google+ Hangouts. Including a live Q&A session with Cadburys UK and their customers. Read the article which talks about businesses using Google Hangouts here:
Google Hangouts enables you to share expert level information with your audience wherever they are. The free service is great alternative to Webinar's and are very simple to set up.

Google Hangouts allow individuals, groups and businesses to:
  • Easily stream broadcasts directly into Google+, your YouTube channel and your website. (And if you are feeling confident enough you can broadcast live to the world).
  • If the customer on the Google Hangout just wants to ask you a question they can sign on, chat and bring their questions. 
  • Host a video chat instantly with up to 9 people (useful for in-house & partner meetings) Share files and documents with your hangout.
  • Watch a YouTube video together and chat alongside it.
  • Share your screen with others.
  • Record your hangouts for viewing later. (useful for in-house meetings)
How businesses can use hangouts

Businesses may wish to hold themed hangouts and invite their customers to bring questions to the hangout on particular topics, for example a 'commercial property consultant' could invite their customers to ask questions on ‘flexible leasing options'. The following week the 'commercial property consultant' could hold another Google Hangout on a topic that was brought up at the last.  The main benefit of inviting customers to 'hangouts' is that you can segment customer needs and target them at a later date.

Businesses may also wish to:
  • Offer customised coaching sessions using Google+ for time saving benefits as broadcast and published (to YouTube) virtual coaching sessions will help replace query emails and lengthly training documents.  This however could just be a simple 10 minute Q&A between your team and clients.
  • Host a hangout where you interview a key member of your team or related partner or client.
How Rocktime are planning to use Google Hangouts

To reduce travel time, Rocktime are soon to set up virtual brainstorming hangouts with their client's and client's partners for training and brainstorming sessions. We have plans to host a few ‘how to chats’ with regards to search marketing, mobile websites, ecommerce and social media.
If this article has interested you and you are keen to look into the possibility of using Google Hangouts for your business, please get in touch with our sales team to discuss further.
In the meantime learn more about Google Hangouts and connect with us on Google+ by adding us to your circles,  Rocktime's Google+ profile page can be found here.

Author: Sarah Griffiths


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