Tuesday, September 27, 2011

Twitter Releases New Web Analytics Tool

We heard about the news from Mashable that Twitter is soon to roll out their Web Analytics tool.

We are quite excited to see the interface. The tool will help online marketers and website owners understand more about the effectiveness of their integrated Twitter campaigns.

The above image and below snippet has been taken from this Mashable post:

“Twitter Web Analytics, explains BackType founder and new Twitter platform staffer Christopher Golda, will help publishers and website owners understand three key things: How much of their content is being shared on Twitter, how much traffic Twitter is sending their way and how well Tweet Buttons are performing“

As with most social media channel updates, the Twitter web analytics tool is open to just a selected few to start off with and will be rolled out to all by October 2011. We are looking forward to seeing the working interface.

Author: Sarah Griffiths


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