Thursday, May 12, 2011

How can Foursquare help your business

You may remember us talking about Foursquare before; we’ve even done an introductory post on Foursquare for businesses here on the blog.

As it is operation sharing useful content on the blog this month, a couple of days ago we found this great article from Mashable on how to set up a Foursquare Special, which we just had to share with you.

How to: Set up a FourSquare Special by Lauren Drell, Mashable

We have also provided our own take on FourSquare specials for your review. Enjoy ;)

So what are the advantages of registering your business with them?

For starters, it’s a popular service, growing in numbers; in 2010 alone on their official blog, Foursquare reveals they experienced a 3400% increase in growth, and a staggering 381 million check ins.

Not only does signing your venue up on Foursquare open up a huge potential audience, but you can actively encourage visitors through Foursquare via the use of their ‘Foursquare Specials', from a Friends Special encouraging groups to a Newbie Special to encourage newcomers through your doors, there’s a wide range of potential deals to set up with the aim of encouraging people to check into your venue.

When it comes to promoting these specials, Foursquare can lend you a helping hand providing you with official window stickers, encouraging visitors to check in.

In addition to Specials, ownership of the venue on Foursquare will allow you to view a full set of real-time data about your customers. Imagine it like a real-life analytics! On your dashboard you’ll be able to see statistics such as total daily check-ins over time to viewing your most recent and frequent visitors and even whether they are broadcasting their check-ins to Twitter and Facebook.

Of course, whilst Foursquare might be one of the larger and (currently) in our opinion the best established of these services, it is by no means the only option! We’ve covered other location based marketing services as MePlease and Facebook Deals among others, in previous blog posts, both of which are more than worth a peruse. Enjoy ;)

Author: Alice Cheetham


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