Tuesday, April 05, 2011

Geek Video of the month

This month at Rocktime we’re big on Local Targeting, so our Geek Video of the month is focusing on Google’s location based recommendation engine 'Hotpot'.

Released in November last year, Mashable added a great summary of Google Hotpot in their article here; Google Unveils Hotpot, a Recommendation Engine for Places.

"Hotpot takes all of Google Places‘ ratings and reviews features and adds a more personal touch. Currently, Place Pages mostly aggregate review data from sources such as Yelp. With Hotpot, users will be encouraged to rate and review businesses directly from their Google-linked profile. Users’ ratings and reviews are tracked with a counter at the top of each profile, and likes and dislikes are remembered and used in Google’s recommendation engine."

If you would like to know more about how you can benefit from local targeted campaigns, then contact the Flashlight Search Maketing Team.

Author: Alice Cheetham


Post a Comment