Tuesday, March 22, 2011

Why you should mobilise your website?

Studies are indicating that people are increasingly likely to leave their laptops at the office and use their mobiles for web browsing on the move. We are advising our clients to mobilise their websites, so that their customers can find them from mobile search and most importantly be able to access and navigate their sites with ease from a mobile.

In creating a mobile site the Flashlight Search Marketing team are also encouraging social share of news, offers, and deals via the mobile site owners established social networks.

Along with talking to our current clients, the Sales Team are making new contacts with companies (local and national) that have websites, to gently encourage them to make the small step to consider creating a mobile site.

We have a blog coming soon from Fiona and the Technical Team on "How easy it is to create a mobile website" - watch out for it.

Talking to the Sales Team today, they let me know that when talking to mobile website prospects, they have found that people are generally surprised at the low cost of mobile website development and once the UK mobile statistics are laid out with the price of development, then they are then keen to begin scoping out the mobile website development further.

We would like to share with you a selection of the UK mobile statistics which the Sales Team use when a client, or prospect asks whether they should mobilise their website.

We have invited Sales to add further links to the latest UK mobile statistics on this blog (comments section).

If you would like any further details on why your business should create a mobile website, or alternatively, or additionally create a mobile application, then please contact the Rocktime Sales team to discuss:

Sharing a selection of UK Mobile Website Statistics

It was reported this morning on BBC Breakfast News that Ofcom is auctioning off parts of the air space to enable the adoption of fourth generation technology (4G) which will make mobile phones more internet ready than they are. They also reported that Smart phone ownership grew in the UK by 58% 2010.

Interestingly, the Office of National Statistics (ONS) has decided to include smartphones and their applications (think "Angry Birds") within the UK inflation basket / consumer price index but has taken out mobile phone downloads. (Techradar.com, March 2011)

Over the past 12 months the number of handsets that have the (mobile augmented reality) enabling technologies has risen from about 8 million to just over 100 million,” (Windsor Holden, principal analyst at Juniper Research UK, 2011).

Note that Alice (at Rocktime) regularly talks about Augmented Reality Applications on our blog, do watch out for her posts.

In November 2010 the UK was reported as being the 5th biggest mobile internet market globally (Silicon Alley Insider, Nov 2010)

There are 15,375,945 mobile media users in the UK (3 month average to January 2009). (Source: M Metrics via Orange survey, March 2009]

7.1 million Brits now access the internet through their mobile phones (Internet Monitor Survey, 2010)

60% of UK online shoppers would be more likely to shop at a site that rewarded them for reviews or recommendations (Immediate Future, 2010)

14% of UK mobile user watch more TV because of mobile video access. (Orange, via The Guardian, October 2010)

15% of UK adults have mobile broadband (Ofcom, October 2010)

Take-up of mobile broadband increased by 8% among 15 to 24s and by 3% among 35-54s in the UK (Ofcom, October 2010)

Smartphone usage is up 70% and growing faster in the UK than Europe.
(comScore/GSMA MMM, via AOP Digital Landscape Report, June 2010)

AdMob reported 253,737,396 mobile advertisement impressions in the UK during January 2009. (AdMob, January 2009)

Around 70% of mobile internet users use a traditional browser, 55% use an app. (Orange, via The Guardian, October 2010)

47% of daily mobile internet users live in urban areas. (“Brandheld” study, Essential Research, December 2009)

11.5% of all UK shoppers use their mobiles to research before they shop (ITPro.co.uk)

Mobile advertising is expected to grow to £355m in Britain by 2014 (PricewaterhouseCoopers, 2010)

In the UK, 81% of mobile media users access mobile media more than once a week with 46% using it daily (MobiAd News, 2010)

27% of children (aged between 5 and 15) owned a mobile phone in 2009. (Source: Office for National Statistics, November 2010)

89% of the UK population have (or use) a mobile phone.(Ofcom, October 2010)
– 14% live in a mobile-only household.

People that use Facebook on their mobile device are twice as active on Facebook than non-mobile users (Facebook, 2010)

In May 2010 90.4% of British mobile subscribers used their phones to send a text message. The second most used activity in the UK is accessing news (35.5%), followed by using a browser (35.2%). Social networking is used by 22.6% of mobile subscribers in the UK in May 2010.

According to an Orange study, when clicking on adverts on the mobile internet, the next stages which are most popular are: going straight through to the brand‟s website (47%); receiving voucher codes or coupons (43%); clicking through to another area of the site (36%); being entered in a competition (34%). (Source: Orange via Econsultancy Blog, March 2009)

If you would like to talk to us further about creating a mobile website for your business, or would like to discuss marketing your mobile website or application then please give the Rocktime Sales team a call.

Author: Sarah Griffiths

The above image is from the Rocktime New story: FJB Hotels lead the way in Mobile Marketing. If you are local to Rocktime, you may have noticed that we ran a short ad and article on Mobile Websites in the March edition of the Business Magazine (Dorset, West Hant, Salisbury), with an advert on page 5 and article on page 16.


Unknown said...

I picked up this fascinating stat this morning on Twitter, from the clever chaps at QRky.

The are 741 million mobile subscribers in Europe, with over 25% having 3G internet access, spending over 2 hours per week online via their mobile phone, but only 33% have smartphones. And a killer stat is that 65% of those web mobile users have never used a location based service, or even Augmented Reality.


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