Monday, March 14, 2011

TwitRelief: Bid for a Celebrity Follower

If you are on Twitter, you may have noticed the launch of the Celebrity Twit Relief Campaign for Comic Relief. The concept being: you can bid for Celebrities to follow you on Twitter for 90 days, they re-tweet one of your tweets, plus there is a chance to also win amazing ‘extras’ in a celebrity auction.

The #Twitrelief celebrity auction is in aid of Comic Relief’s work in the UK and Africa and ends on the 20th March 2011. The campaign is fun, easy to join in with and is a great idea for generating awareness of the event.

A special eBay page has been set up for the auctions and includes: a signed manuscript, a character named after you in the book and dinner from Emma Kennedy, a chance to hang out on set with Kirstie Allsopp and her Phil, Suzi Perrys Bike Jacket, Silverstone passes and meet up with the Perry, plus a walk-on part in the next film by Notting Hill writer Richard Curtis (courtesy of his partner Emma Freud).

Rocktimers have been invited to dig deep in their pockets after we received a tweet from our favourite Gadget Show presenter Suzi Perry. We can’t quite describe how very overjoyed we were (esp: @sarahgriffiths), when we received an @ reply followed by a Direct Message with a “X”. See above image.

To find out more about how you can contribute visit the Red Nose Day site here. Whilst mentioning #Twitrelief, it suits to let you know that we were impressed with their Red Nose Online Giving pages, enabling all the sponsored transactions to be sent in via individuals unique fundraising personalised pages. Nice work.

If since reading this blog you have identified that the celebrity you wanted to engage with is too expensive, then look for another one. Alternatively find out more about how you can donate and join in with the Red Nose Day activities here.

The Flashlight Search Marketing team at Rocktime, are always on the look out for innovative campaigns that use social media. We track other's successes in which we then seek to implement into our own. If you see anything fun or innovative in Social Media that we might miss, feel free to tweet us @rocktimesocial.

Author: Sarah Griffiths


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