Top Ten Tips for Facebook Pages

Facebook has 1.19 billion monthly active users

We are regularly asked for tips for optimising a Facebook Company page. Here are just a few to get you started...but mostly it is all about engagement strategies.

Top Ten Tips for setting up a Facebook Company Page

1. Know who you want to connect with, what and why you are looking to connect on Facebook.  Define your goals. Develop a strategy to listen and search. 


2. Choose a suitable cover image. First impressions count. Feature Call to Actions just below the cover image. Image dimensions 851px wide x 315px tall.


3. Highlight posts and publish more than once a day. Remember visual content rules on Facebook. Photo posts get 39% more interaction. Reply to comments.


4. Give focus to building your page and to optimise for Facebook Graph Search, make sure your basics are complete (Category, web address, about section, local place page, address). Tag and geo-locate content.


5. It’s not about the number of likes. The metric that matters is the number of people engaging with your Facebook page. Manage page permissions - can people like, comment, share. The average number of minutes users spend on Facebook mobile is 914 minutes.


6. Share your milestones (key dates) and post effective engaging updates, like question, quotes, competitions. Engagement rates are high on Thursday and Friday and highest on the weekend. Posts at 1pm get the most shares and posts at 3pm gets the most clicks. 


7. Use the tools within Facebook, Apps, Highlighting posts, Schedule Posts in the activity log, Personalisation for Custom audiences, Search, watch other pages, get ratings and recommendations.


8. Don’t forget about the opportunities offered by Facebook Adverts and Promoted Posts.


9. People discover more content from the people they know and pages they like. Consider which posts get shared. Add quality articles over memes. Track, measure and tweak.


10. Cross Promote other social channels from your Facebook Company Page within campaigns.

Facebook has 1.19 billion monthly active users and it is always changing; as you will notice from this Facebook engagement blog we wrote back in 2010

Feel free to share your Facebook for Business tips in the comments section below.


Author: Fiona Anderson