Thursday, January 24, 2013

Pinterest for Business

Pinterest, once classed as the third most popular social network in the US, is a visual social network for 'pinning' images and videos to users' own or other pin boards (which are collections of 'pins' usually with a common theme).  The social network encourages it's users to download a "pin it" button on their computers, so that they can share/pin any images/videos they find on the web, that they want to share. The pinners/users distribute your content for you, by repinning, liking and sharing.

Find out more about the social network over at our: Introduction to Pinterest Blog published in February 2012 and our Utilising Pinterest for Brands and Business Blog published in March 2012. 

In November 2012 Pinterest launched brand pages for businesses. After being active on Pinterest, the social network will allow you to advertise your website address (top level domains only), so that the users of Pinterest can find out more about you.  Once verified, you will receive a 'tick of authority' next to the website name.  

Via a business's landing page Pinterest are helping businesses get the most out of their network by providing advice on how businesses can use the network to:
  • Tell their story
  • Build a community
  • Send traffic to the website
  • Identify what is working well and how to develop further.
Find a useful 'pin board' of Brands and Businesses using Pinterest here:

The above image is from a recent Pinterest Christmas campaign from Joules Clothing.  They invited Joules Clothing fans to Pin 5 items that they would love to get to Christmas, on their boards and email notify them via email of their Pinterest Board URL.  The campaign was integrated with Facebook, with a custom Pinterest tab.

The benefits of the Pinterest campaign to the brand include:
  • Organic sharing of their products around Xmas time.
  • Profiling the brand to a creative community which suits their target market
  • Increased traffic to the website on product pages.  
  • Gain increased followers on company Pinterest board and Facebook for further campaigns.
The Flashlight Search Marketing team are briefing a number of clients on how to use this social network for business growth, with focus on campaign integration.  

If you require any assistance learning how this social network can benefit your business, visit the links listed above and should you require further assistance talk to our sales team.

Author: Sarah Griffiths (AKA Pinterest Addict)


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