Wednesday, June 13, 2012

Tesco launches virtual fitting room


Online clothing retail is big business, there’s no doubt about that, but there are some things where even the convenience of online shopping can’t beat being in the store and tying the products on yourself... or can it?

Back at the tail end of February this year, Tesco launched a Facebook based virtual fitting room, with the intention of helping customers find the perfect fit for the brand's F&F clothing online. Of course this is by no means the first venture of its type; it’s been over a year now since eBay did a similar foray into augmented reality themselves.

Similar to the eBay Fashion mobile app, Tesco’s virtual fitting room uses a photo of yourself and your body measurements to try on various clothing from their range, much like a figurative paper doll. Though unlike eBay, rather than a stand-alone mobile app, Tesco instead opted for a Facebook app, linked in directly with their social media strategy. Incorporated in this is the ability to easily share content via Facebook.

Unfortunately, it doesn’t look like there is any statistics currently available, but there are some other similar ventures we can look at. launched their virtual fitting room in 2010 and currently reports to have a 57% increase in sales and a 28% reduction in returns and associated costs. Whether these augmented reality fitting rooms for the will prove to be useful or just another modern technology gimmick remains to be seen.

Of course, bespoke software and applications doesn’t have to be all about fitting rooms and augmented reality! Why not look at what we’ve done here at Rocktime and get in contact with our sales team.  

Author: Alice Cheetham


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