Tuesday, April 17, 2012

Geek Video of the Month

Why go to the supermarket, when the supermarket can come to you? Check out this month's Geek Video for an innovative idea from big-name retail brand, Tesco.

Their Korean network of shops, Homeplus, ran this fantastic campaign using QR codes and mCommerce. As you can see in the video, the subway store allows commuters to do their shopping on the fly, with deliveries arranged in hours and minutes rather than days, so your shopping is on the way to your house, as you are!

From the looks of it, the idea was very well received, the return on investment is certainly more than tangible. At the time this campaign ran, in June of last year, new customer registrations for Home Plus increased by 79% and sales by 130% and Tesco Homeplus became the number 1 online and 2nd offline supermarket in Korea.

Author: Alice Cheetham


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