After the Google Street View service that allows viewers to view the exterior of a business, Google adds a new feature to its Google map services by allowing users to see 360-degree street-level images of the interior of various businesses, including restaurants, hotels, retailer shops and gyms etc.
This new feature has been discussed in news and in social platforms for a while and we have been watching and waiting for this evolution since before April 2010 when Google invited US businesses to have their business photographed.
According to BBC news, Google officially announced a pilot project in selected locations including London, Paris and a number of cities in Japan, Australia, New Zealand and the US.
"Building on the Google Art Project, which took Street View technology inside 17 acclaimed museums, this project is another creative implementation of Street View technology, to help businesses as they build their online presence," a company spokesman told the BBC. "We hope to enable businesses to highlight the qualities that make their locations stand out through professional, high-quality imagery." he added.
Having indoor photos on Google Maps, which are taken by Google photographers, will be valuable for local businesses that depend on local patronage. Customers check where to visit or eat/drink on the web and give importance to ambiance, merchandise, layout, or decor when choosing where to go. Thus, this application will definitely contribute to a businesses’ ‘online presence’. Businesses have an opportunity to become successful and benefit strategically from the interior photography.
This development made Rocktime Flashlight team excited as we optimise location based platforms like Google Maps as part of our local targeted campaigns created for various clients, in order to increase local awareness and reach. We have already applied to Google on behalf of our boutique hotel clients to have their beautiful rooms and sports facilities photographed by Google photographers. In brief, we, Flashlight executives believe that Google Map Indoors Photos will bring extra value to local businesses, and we hope this service will be available in more cities soon.
Our Google Places optimisation for clients usual results in page one positioning for preferred keywords, after a period of 4 to 6 weeks, depending on competitiveness. Please ask the Rocktime Flashlight Team if your business would like to achieve this success as part of an integrated digital marketing strategy.
Author: Aysegul Yigitbasi
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