Geek Video of the Month

For this month’s Geek Video we’re taking a look into the interesting internet marketing approach by BMW UK. Why not check out the above video for a demonstration of BMW’s Z4 in both reality and augmented reality.

This isn’t BMW’s first foray into the world of virtual reality, they’ve already been pondering on the practical application and advantages it could bring to their business, as mentioned by BMWBlog.com, as far back as 2009.

Whilst this is a great example, BMW UK aren’t the first to be using webcams and augmented reality; this time last year, Suzi Perry, presenter of the Gadget Show, was tasked with coming up with an ad campaign to use the most cutting edge technology. She included a similar augmented reality to the one above, which you can view here over at the Channel 5 website.

If you want to try out a virtual reality Z4 for yourself, all you need to do is print out the image provided on BMW UK’s site in black and white. After that you need to set up a webcam and ensure the printed symbol is always in view of the webcam and follow the instructions on the site from there. Enjoy driving your virtual Z4 around your work desk, floor or wherever you fancy!

You can also check out a collection of driving designs from other fans on the BMW UK’s Z4 Facebook page.


Author: Alice Cheetham