Wednesday, June 29, 2011
A few months ago, Google released their +1 button on English search results on Google.com. The objective of the +1 button is to make search more personally relevant to you.
The above video provides a good introduction to how this all links with Google Social Search.
If you are running a Google Adwords account, you should have received an email this morning to say that in the coming weeks, you will note that your paid for ads on Google along with organic placements, will include the +1 button, which users can click to recommend your adverts.
Google advise that you "think of the +1 button as a way for fans of your business to recommend what you offer, for all their friends and contacts to see". Google believe that by helping searchers see more personal, relevant ads, then we will start to see more qualified traffic. We believe this is dependent on who your Google contacts are!
If you would like to add the +1 button to your website, and encourage recommendation of your site or certain pages, blogs etc please contact Sales.
Extra reading: Search Engine Land report here that on the 27th June 2011 Google Plus One button goes global
Author: Sarah Griffiths