Monday, October 04, 2010

The new Google URL shortener website

Last week, Google gave its URL shortening service, its own website, opening the shorten URL service to all. A handy tool for creating short URLS that can be easily shared tweeted or emailed to friends.

The URL shortener has been available in other Google products, Maps, News, Blogger for sometime, and we are pleased that it is now it is open to everyone whether you are logged into Google or not. What we particular like about the URL tool, is the speed to shorten – super quick in comparison to others.

Try it here:

Another big positive about the Google URL shortener is that if you sign in with your Google Account and create the shortened link when signed in, Google will provide the history of that link, along with analytics so you can track the traffic.

We have just found out that there will be API in the future, so once this is available, people may want to opt to integrating as a choice for shortening links in their sites and applications.

You can even get a QR code for every link you shorten, viewing on the stats page, or appending .qr to any link. To find out why you would want to do this, visit back to this blog in a couple of weeks, where one of our Web Developers (Andy Edwards) will be explaining a bit more about QR (quick response) codes. In summary a QR Code is a bar code that can store much more information and on scan can take you direct to a website (links to Mobile Marketing).

A short explanation about how url shortening works from Craig Sherlock one of our Web Developers at Rocktime:

1) URL to shorten:
2) A shortened url is created:
3) The shortened url is then stored in the database at, along with the real url
4) When someone clicks the shortened url they are taken to
5) sees that /Vilj has been appended to the url and looks in its database for the entry
6) Once found it looks at an opposite column (Real URL) and finds
7) The next column will now increment by a value of 1. This keeps track of the number of visits.
8) Once incremented; the page then redirects the user to

Find out more about the Google URL Shortener over at the Google Blog:

If you need any help in using the Google URL shortener or wish to discuss how you can integrate the URL shortener to your online marketing campaigns feel free to contact the Rocktime Flashlight team.

Author: Sarah Griffiths


Unknown said...

interesting, but not as useful as the shortening service, go to, does all the same plus active buttons et al

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