Tuesday, September 14, 2010

The influence over numbers argument

The above table from http://www.emarketer.com/, which is backed up by an ExactTarget study, reproduced by eMarketer, assists with the "influence over numbers argument" on Twitter, as it shows that US Twitter user's in April 2010 were far more interactive online, than general internet users.

The results table indicates that US Twitter user’s were more likely than general internet users to post to forums, to write their own blog, comment on blogs and post ratings and reviews.

What this means for brands and companies, is that the people on Twitter are far more likely to be the ones that create the noise online and encourage conversations about a topic elsewhere online.

The ExactTarget study also explored Twitter users’ motivations for following brands and companies on Twitter, the majority wish to get updates on future products (38%) followed by staying informed about company activities (32%). This is followed by finding out about discounts and sales. Pretty interesting chart, and one that is now stuck up in the Social Media Office.

Within the communities we work on for brands we have asked the question, which social networks do you reside? From close review we have identified the above to be the case that "Daily twitter users comment and upload content at least twice as much as average".

We have formed some great, profitable relationships with bloggers on Twitter for clients, profitable in that they provide interest to our clients community groups (we PR them to the community) and they help increase our clients reach for little more than a friendly conversation.

Find out more about the ExactTarget study, including the motivations of Twitter users over at the eMarketer site:

Author: Sarah Griffiths


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