Google could be a secret fan of the favicon

We noticed today that Google have started to add our site favicon to our Google Webmaster Tools alongside our site name. See above screen shot.

(For those new to the term, a favicon AKA 'Favourite Icon' are small images of 16x16 pixels that are usually visable to the left of the the URL in a brower's address bar)

I was talking to someone the other day about Google's favicon design, maybe I have predicted the future of how search results are to be presented in coming months!!

Actually the glory can't just come to me as someone did post up in Google Blogoscoped Forums screenshots of Google experimenting with favicons in natural search some time last year. Find out more information here .

What this means to us and our clients is to consider that favicons may be / could be released in Google's search results in the very near future. So we need to start thinking whether we like our favicons and whether they integrate well with our other marketing communications.

Author: Sarah Griffiths