Geek Video of the Month

Our Geek Video of the month was sourced from the Bit Rebels' blog (top blog for Geek News, Tips and Trends) who profiled the JWT Intelligence 'Our 10 trends for 2013 in 2 minutes' video, which researched lifestyle trends for 2013. Read the Bit Rebels take on the video here.

The video is only 2 minutes long and features some great content on the lifestyle of 'digital natives'; a lifestyle we may all soon be living.  The purpose of the video is to profile the JWT Intelligence's 171 page corresponding report, which is available to purchase.

Find out more about JWT Intelligence, the New York based HQ, Marketing Communications brand and their methodology for retrieving all the data over at their website.

The research is relevant to a UK audience, as the survey included 519 Americans and 497 from the UK.

We are especially interested in this video as several of the featured trends for 2013 link with the work we are conducting for our clients; such as database developments, personalisation, connectivity from objects to brands and peer power / social media strategies.

The 10 Trends for 2013 include: 

1. Play as a competitive advantage
2. The Super Stress Era
3. Intelligent Objects
4. Predictive Personalisation
5. The Mobile Fingerprint
6. Sensory Explosion
7. Everything is Retail
8. Peer Power
9. Going Private in Public
10. Health and Happiness Hand in Hand.

If we can help you get ready for the 2013 online digital lifestyle trends, then we would love to talk to you further. Call our Sales team on 01202 678777 or visit our contact us page.

We hope you all enjoy your Sensory Explosion this year and here's wishing you a happy on the move shopping trip.

Author: Sarah Griffiths

Global E-commerce Opportunities

Our favourite website for keeping up to date with the latest internet statistics, Econsultancy, shared (September 2012) the results from a Search Laboratory whitepaper which uncovers the opportunities for global marketing for a UK enterprise organisation.  The complimentary White Paper is titled "Web Magnetism: Attracting global trade online" and is a must read for any business wanting to attract more international trade online.

The bespoke research identified the need for multilingual search marketing campaigns: the importance of customer centric approach to international growth and highlights why businesses may need to look further than Google for international trade.

With Global E-commerce sales likely to exceed $1 trillion next year and as a number of our clients, new and current are talking and working with us on the opportunities available for international marketing and international expansion of their websites, we would like to share with you a few of the report's key statistics.

You can also find these on the Econsultancy website in the form of a lovely infographic.

Note: The White Paper was informed by a UK wide independent research study in Q2 2012, which investigated the prevailing attitudes amongst 350 senior decision makes within 'large UK enterprises' (companies with 200 employees or more).

Some of the key statistics from the Search Laboratory report:

93% of UK organisations have been forced to rely heavily on the global markets to maintain or grow their revenues since the recession began.

64% of businesses are missing the potential opportunities that the Internet can bring them in terms of "being discovered" by overseas buyers.

81% of respondents deemed it important to have a locally registered internet domain in each of their overseas markets.

To find out more about how Rocktime can help your website grow for International E-commerce expansion, call in and talk to a member of our sales team.  Visit our contact us page here.

Author: Sarah Griffiths