Looking behind the scenes of these student protests highlights how much of a big player Social Media can be in raising awareness. The BBC recently wrote up an article on 'How Social Media changed protest', demonstrating how Social Media has changed the nature of modern protest.
What was the key to their success?
The BBC article mentioned above, called the UCL Occupation "a different kind of radicalism, armed with a laptop", as they were able to get their voice out there through as many means as possible. Not just an active Blog and Twitter account, but a Flickr stream, Google Calender detailing all their meetings and debates and a whole ream of videos to do with all aspects of the debate - constantly being uploaded to their Youtube account, and then plugged in their blog where relevant.
What started as a Blog and Twitter account attracted the attention of the media, with a live stream to news channels as well as local radio interviews, giving further publicity.
During the last day of protesting, @UCLoccupied turned their twitter-networking into protest-coordinating. Using Google maps and information from tweets by protesters across London, they were able to construct a near enough real-time updating map of London, detailing Police blocks, road closures and even cases of public disorder and trouble spots.
You can't help but admire how one small group of individuals armed with laptops, wifi and internet know how manged to contribute so much.
If you would like to talk to them some more more about social media management please don't hesitate to give them a call.
Author: Alice Cheetham