To meet client expectations we often ask quite a few blunt questions; the overall objective being to give our clients a site or/and a marketing campaign that is tailored to their goals and directly measured by real results.
The questions we ask
Off the top of my head, some of the questions we ask our clients are listed below:
Q: What is the purpose of your site?
Q: How are you going to use your site to overcome your overall business objectives?
Q: Are you developing on your website based on feedback on a usability study? If so how will you measure performance and the ROI of your investment?
Q: Does your website exist to lower your operating costs, if so how will you measure this?
Q: Will your website have a landing page to link into traditional media, if so what is the target market and how will you measure uptake?
Q: Does your website exist to help build your brand image? How will your personality be presented in text, are you talking in your copy on a one to one level?
The Web Consultancy Approach
During web consultancy we also invite clients to consider the separate customer stages when designing or enhancing their websites.
Stage’s such as:
- Awareness - How will visitors be aware of your website?
- Interest - What will motivate the visitor to choose you over competitors?
- Call to Actions - What will encourage the visitor to book with you, buy from you, call you etc?
- Retention - Is it likely that customers will re-visit the site? If so is this to use the site; buy upgrades; replenish their products??? etc. How will you retain your customers? Are you separating those who visit versus those who regularly buy?
Online Marketing Campaigns Questions
We have linked our campaign objectives worksheet into our Return on Investment Sales Funnel Calculator ; a useful tool to determine the return of your online marketing spend.
If you are considering increasing awareness of your company, thinking of ways in which to make your website more engaging to visitors, eager to understand more about how people use your site and what motivates them (esp: Calls to Actions) please get in touch with our Sales team on 01202 678777 or via our contact us form. So we can share our ideas too.
First step: You may want to help yourself by viewing and completing the Rocktime Campaign Objectives Sheet here.
Alternatively why not bounce the link to the campaign sheet around your team and ask them for their onsite innovations and campaign ideas you may be surprised at the response.
Happy Planning ;)
Author: Sarah Griffiths