tag:blogger.com,1999:blog-8778558019623049649Mon, 28 May 2012 14:08:06 +0000imagesgoogle+Local Geo Targeted Searchseth godinhotpotnewssocial media strategypros and consshoppingcommunityPayPalprivacyeventsuseful contentinstructionsviral advertisingkieron matthewssarah griffithsalice cheethampaul watmoreqr codesspamukc4lseasonalgeek videoaysegul yigitbasifacebookreal timePDFholidayme pleaseweb developercraig sherlockmartin bradburydigital technologieslogo designxmasreputation managementinternet marketingiPhonesmart deviseppcincrease trafficcanonicalizationlovegoogletennisproject glasseducationresolutionssocial commerceebay.Netgeographicretailchristmasgoogle sociallive bloggingfiona andersonphotosharinggoogle art projectcharitysteve jobsonline toolgoogle buzzgoogle pandacodesearch marketingroiusabilityupdatesharecloud computingelectioncookiesadministratordan griffithsjapan tsunamirecipefozpaul forsdickmcommercetwitterFlickrsocial mediareceptionistdorsetfoursquareastronomylego clickweb marketinginternet strategygeotargetingpolling modulechannelsfirefoxapplicationsadwordsgoogle placesrocktimefaviconmicrositesMobile StrategyKobiAdobefuturedorset bloggerweb analyticsadviceFacebook Dealsgoogle mapsfacebook Placeslocalgoogle updateintegrated digital strategyonlinemarketingtrackingGeolocationandy edwardsvoting modulernlisponsored adsandy clarkemicky paingeekaffiliate marketinggamingE-readersguest bloggercrush itstudent protestspinterestkaylee bradleydirectoriestweetHTMLbook reviewfunwidgetsocial media statisticsgoogle appslive streamingsitemapmobile websiteoptimisationTechnologyEU Lawdocumentsappletabletmobile appstrademarksocialstardollyoutubegoogle product feedcampaign objectivessocial entertainmentPicasasocial networkingaugmented realitynews modulecmsamazonvirtual communitiesweb consultancyapple ipadPlaystation NetworkiFramesblue chip data systems404national poetry daySPYWHTML5scienceMobileviralrecessioninternet securitybrandssocial sharingsimplewebsitevalentines dayblogbeboconversionsgoogle chromestreet viewwebsite development3DSEOFarah Khangary vaynerchukentertainmentpancakessnowlaura benthame-commerceThe Rocktime team aim to keep you up to date with the latest in new media trends. Blog posts relate to web developments, mobile, e-commerce, search marketing, social media and all things Geek. Feel free to lurk or join in the conversation. We are located in Poole which is close to Bournemouth in Dorset.http://blog.rocktime.co.uk/noreply@blogger.com (Rocktime Digital Agency)Blogger183125tag:blogger.com,1999:blog-8778558019623049649.post-7185700408724993767Fri, 25 May 2012 16:12:00 +00002012-05-25T17:20:12.913+01:00cookiesEU Lawalice cheethamwebsite development A year after it was first announced and this weekend sees the deadline for businesses to implement the new law governing use of cookies on their websites. From Sunday onwards, all sites will be required to obtain informed consent from visitors before saving cookies onto a machine. Just to refresh our memories, what exactly is a cookie? To put it simply, they’re pieces of personal data that http://blog.rocktime.co.uk/2012/05/dealing-with-new-cookie-directive.htmlnoreply@blogger.com (Rocktime Digital Agency)0tag:blogger.com,1999:blog-8778558019623049649.post-6498228745025259723Mon, 14 May 2012 08:07:00 +00002012-05-14T09:12:47.145+01:00Technologyaugmented realityandy clarkealice cheethamproject glassgooglegeek video  It's early days yet, but last month, Google released this video of Project Glass, perhaps showing a taste of things to come? Looking like they've come straight from a science fiction flick, the concept of these augmented reality specs show us a wire-framed glass with a small display over the right eye. Also included is a camera, microphone, GPS and one would assume a wireless connector to http://blog.rocktime.co.uk/2012/05/geek-video-of-month.htmlnoreply@blogger.com (Rocktime Digital Agency)0tag:blogger.com,1999:blog-8778558019623049649.post-1843134393776514761Wed, 09 May 2012 13:30:00 +00002012-05-09T16:38:59.940+01:00usabilityoptimisationalice cheethamwebsitewebsite development First impressions are important; as the quote goes “You never get a second chance to make a first impression”. The first impression a potential user has with your website could decide whether they stay and look around or dive straight for that backwards arrow on their browser window. Your sites landing pages could be one of, if not the, most important page of your site. Here’s a few simple Dohttp://blog.rocktime.co.uk/2012/05/optimising-landing-pages.htmlnoreply@blogger.com (Rocktime Digital Agency)0tag:blogger.com,1999:blog-8778558019623049649.post-609466342409752205Wed, 25 Apr 2012 13:10:00 +00002012-04-25T14:51:56.540+01:00foze-commerceusabilitywebsite development So you’ve had an amazing idea for a website that is going to make you richer than Del Boy. You’ve found a website design agency who’ve produced a slick, modern looking site. Your advertising campaign has gone live. Traffic is coming to the site. Now it’s just case of waiting for those orders to flood in.... Nothing happens, or at least nothing on the scale you expected. You know your figures http://blog.rocktime.co.uk/2012/04/lets-look-at-site-usability.htmlnoreply@blogger.com (Rocktime Digital Agency)0tag:blogger.com,1999:blog-8778558019623049649.post-5494140934026722908Tue, 17 Apr 2012 13:28:00 +00002012-04-17T14:28:00.530+01:00alice cheethammcommercegeek videoWhy go to the supermarket, when the supermarket can come to you? Check out this month's Geek Video for an innovative idea from big-name retail brand, Tesco.Their Korean network of shops, Homeplus, ran this fantastic campaign using QR codes and mCommerce. As you can see in the video, the subway store allows commuters to do their shopping on the fly, with deliveries arranged in hours and minutes http://blog.rocktime.co.uk/2012/04/geek-video-of-month.htmlnoreply@blogger.com (Rocktime Digital Agency)0tag:blogger.com,1999:blog-8778558019623049649.post-1543635405161982928Tue, 10 Apr 2012 08:00:00 +00002012-04-10T09:03:09.379+01:00google updatealice cheethamsearch marketinglocalHere at Rocktime we do love Local, and usefully for us and our clients, Google loves Local too. The Google Venice update in February sees a few tweaks to search engine rankings which can be summed up in the following;Local results will be more heavily favoured in search rankingsLocal results will now be ranked higher for broad search termsGoogle now returns the searcher more relevant, specific, http://blog.rocktime.co.uk/2012/04/google-venice-update-and-local-search.htmlnoreply@blogger.com (Rocktime Digital Agency)0tag:blogger.com,1999:blog-8778558019623049649.post-8842131624851577500Wed, 04 Apr 2012 09:03:00 +00002012-04-04T10:16:06.010+01:00social networkingalice cheethamsocial mediapinterestHot on the coat tails of social media’s current love affair with Pinterest, come a handful of start ups that have all kicked off in 2012. Some less subtle then others! Let’s take a quick look at just a handful of them.“Social Travel” has been growing in leaps and bounds. As everything seems to follow Pinterest in trending towards more visual approaches to content; we’re seeing a lot of similarlyhttp://blog.rocktime.co.uk/2012/04/2012-social-media-startups.htmlnoreply@blogger.com (Rocktime Digital Agency)0tag:blogger.com,1999:blog-8778558019623049649.post-951291269898179872Wed, 28 Mar 2012 14:25:00 +00002012-04-03T13:13:04.381+01:00social sharingalice cheethampinterestinternet strategyAs a business you may want to encourage engagement, either through visitors stumbling across your own Pinterest board, or allowing visitors to pin your content to their boards. Both of these are easily done through the lines of buttons under the images on Pinterest, similar to Facebook’s approach with their Like/Share buttons.In order to facilitate this, the Pinterest site offers both a “Follow http://blog.rocktime.co.uk/2012/03/utilising-pinterest-for-brands-and.htmlnoreply@blogger.com (Rocktime Digital Agency)1tag:blogger.com,1999:blog-8778558019623049649.post-2374350620673911312Tue, 20 Mar 2012 14:12:00 +00002012-03-20T14:12:00.178ZTechnologyalice cheethamgeek videoTouch screens are pretty cool right? We certainly seemed to have embraced them, with the popular trend of smartphones and tablets in fairly common use. How about a touch screen that can project onto any surface?This month's Geek Video from Andy, our Technical Manager, demonstrates some "work in progress" tech from Microsoft; a Wearable Multitouch Projector. It may not be the most elegant of http://blog.rocktime.co.uk/2012/03/geek-video-of-month.htmlnoreply@blogger.com (Rocktime Digital Agency)0tag:blogger.com,1999:blog-8778558019623049649.post-2685071821614032104Tue, 13 Mar 2012 16:42:00 +00002012-03-13T16:42:00.561Zweb analyticsalice cheethamfacebooksocial media statisticsThe wind of change is certainly blowing strong in the Facebook camp. Along with their new Timeline format, of which the compulsory switch over for is fast approaching, Facebook Insights (their built in analytics engine) has also had an update.Earlier this year Facebook updated their own analytics engine, Insights, to now allow statistics to be viewed in real-time, removing the two day delay http://blog.rocktime.co.uk/2012/03/facebook-updates-insights-real-time.htmlnoreply@blogger.com (Rocktime Digital Agency)0tag:blogger.com,1999:blog-8778558019623049649.post-7616166051994701909Thu, 08 Mar 2012 14:02:00 +00002012-03-08T13:52:55.520Zgoogle+alice cheethamsocial media strategyMaintaining a multi-platform social media strategy can be a demanding and time consuming task, but the benefits can more then pay off!Using Social Media, such as Facebook, Twitter & Google+, has shaped up to be a powerful drawing-in tool, attracting potential customers. Case in point; Samsung had a fantastic mobile ad campaign, which saw three times above average click through rate by linking http://blog.rocktime.co.uk/2012/02/why-use-google-plus.htmlnoreply@blogger.com (Rocktime Digital Agency)0tag:blogger.com,1999:blog-8778558019623049649.post-1233275289852452150Fri, 02 Mar 2012 16:08:00 +00002012-03-05T13:56:43.412Zsocial networkingalice cheethamsocial mediafacebookAs the final roll-out of Facebook Timelines for personal profiles rolls ever nearer, this week sees the introduction of Timeline for brands as well. The option to switch to Timeline is already available for Facebook Pages, and it’s looking like the 30th of March will be the date for compulsory uptake of Timeline for pages. Some well-known brands have already got in there with some great displays http://blog.rocktime.co.uk/2012/03/facebook-timeline-for-brands.htmlnoreply@blogger.com (Rocktime Digital Agency)0tag:blogger.com,1999:blog-8778558019623049649.post-9062194917402311034Fri, 24 Feb 2012 10:31:00 +00002012-02-24T14:50:14.885Zsocial sharingintegrated digital strategyfiona andersonalice cheethamsocial mediapinterestWhat’s the interest in Pinterest?We’ve all heard of the likes of Facebook and Twitter, but there’s a new young upstart making waves in the Social Media world. But what exactly IS Pinterest?Based on the premise of a virtual pinboard, Pinterest allows users to build their own image boards, adding in all kinds of media from images to videos, or discussions, and comment on both theirs and other usershttp://blog.rocktime.co.uk/2012/02/introduction-to-pinterest.htmlnoreply@blogger.com (Rocktime Digital Agency)0tag:blogger.com,1999:blog-8778558019623049649.post-3334156584757789795Wed, 22 Feb 2012 14:51:00 +00002012-02-23T13:39:20.795Zaysegul yigitbasiwebsite404website developmentImage credit goes to NetDirekt and their 404 page design.When a user lands on your 404 pages, it means that something went wrong. Either the user clicked on a broken link, or they may have mistyped your URL. For more information on what exactly a 404 page means, why not take a look at our "What's in a 404 page?".Whatever the reason, landing on a 404 page is by no means convenient for user, or http://blog.rocktime.co.uk/2012/02/improving-your-404-error-message-page.htmlnoreply@blogger.com (Rocktime Digital Agency)0tag:blogger.com,1999:blog-8778558019623049649.post-5751631425765890173Tue, 14 Feb 2012 16:06:00 +00002012-02-14T16:11:37.889Zfozwebsite404website developmentIf we’re going to establish what makes an effective 404 error page it makes sense to start by explaining what an error page is. Now as error pages aren’t exactly the most exciting of subjects so in the interests of keeping you entertained as well as informed the following may not be exactly how things happened...A long time ago in a galaxy far, far away pixies invented something called the http://blog.rocktime.co.uk/2012/02/whats-in-404-page.htmlnoreply@blogger.com (Rocktime Digital Agency)1tag:blogger.com,1999:blog-8778558019623049649.post-3682027754537404550Tue, 07 Feb 2012 13:57:00 +00002012-02-09T15:23:38.734Zalice cheethamsocial mediageek videoThis month’s geek video has taken a bit of a morbid direction, asking the question “What happens to your digital life when you die?” As we invest more time and effort into our online presence, the size of our online footprint grows, but what happens to all that information after we kick the proverbial bucket?The video infographic above by lifeinsurancefinder.com gives us some insight as to the http://blog.rocktime.co.uk/2012/02/geek-video-of-month.htmlnoreply@blogger.com (Rocktime Digital Agency)0tag:blogger.com,1999:blog-8778558019623049649.post-486595467439332695Mon, 30 Jan 2012 16:31:00 +00002012-02-07T09:07:44.661Zgoogle+SPYWfiona andersonalice cheethamsearch marketingHere at Rocktime we’ve spent quite a bit of time talking about Google+, reviewing the benefits of Google+ for businesses , the best practice use of Google+ and the current market and consumer trends that make the introduction of Google+ so attractive in terms of engaging on this social channel.Kicking off 2012 with a bang, this month Google rolled out a brand new mode for its search results http://blog.rocktime.co.uk/2012/01/g-launches-social-search-search-plus.htmlnoreply@blogger.com (Rocktime Digital Agency)0tag:blogger.com,1999:blog-8778558019623049649.post-3505467746086452256Fri, 27 Jan 2012 14:01:00 +00002012-01-30T17:23:56.115ZTechnologyalice cheethamgeek videoOh how exciting! It’s 2012 and what better way to start the year then; one of the world’s largest tech shows? Well ok, it might not be for everyone, but 9th of January saw the first day of the Consumer Electronics Show held in Las Vegas. The three day event draws 1,000’s of journalists and enthusiasts to see what technology the new year brings, with companies such as Samsung, Sony, Microsoft and http://blog.rocktime.co.uk/2012/01/geek-video-of-month.htmlnoreply@blogger.com (Rocktime Digital Agency)0tag:blogger.com,1999:blog-8778558019623049649.post-1035978869953090050Tue, 24 Jan 2012 15:00:00 +00002012-01-27T13:43:04.844Zsocial media strategysearch marketingsarah griffithsThe Flashlight Search Marketing Team at Rocktime Digital Agency work with a number of our clients advising them how to respond in social media. Working with the client we talk about the types of negative customers who can contact your company via social media such as: the unhappy customer, the misguided twitter follower, the all time negative poster.We help our clients understand how to access, http://blog.rocktime.co.uk/2012/01/social-media-crisis-management.htmlnoreply@blogger.com (Rocktime Digital Agency)0tag:blogger.com,1999:blog-8778558019623049649.post-2912329986843340223Wed, 11 Jan 2012 16:41:00 +00002012-01-11T16:41:01.600Zalice cheethamgeek videoyoutubeOur regular readers will know that each month we share with you our 'Geek Video' of the month. Each month videos are submitted to me, by the technical team, or clients and a monthly winner is chosen. Without further ado, drum roll please!Our top Geek Video for 2011 is...The EXODesk! Featured in our December Geek Video of the Month. Sadly Santa didn’t bring me one for Christmas this year, but http://blog.rocktime.co.uk/2012/01/winning-geek-video-of-2011-is.htmlnoreply@blogger.com (Rocktime Digital Agency)0tag:blogger.com,1999:blog-8778558019623049649.post-1127910687425934118Mon, 09 Jan 2012 14:18:00 +00002012-01-11T13:55:43.055Zfuturesarah griffithsdigital technologiesseasonalHappy New Year readers, hope you all had a lovely Christmas break.We thought to share with you some of the best posts we have spotted on the WWW about tech trends people expect to emerge in 2012, enjoy:Five tech trends to watch in 2012 from MashableFive key marketing trends for 2012: Are you being served, from EconsultancyTen tech trends that will be big in 2012 from Pocket-lintTech trends for http://blog.rocktime.co.uk/2012/01/tech-trends-of-2012.htmlnoreply@blogger.com (Rocktime Digital Agency)0tag:blogger.com,1999:blog-8778558019623049649.post-198649469350841260Thu, 22 Dec 2011 14:00:00 +00002011-12-22T14:08:01.387Zsocial networkinggoogle+fiona andersongoogleSince Google+ launched for brands and businesses in November 2011 I have enjoyed thinking about ways we could incorporate Google+ into integrated digital marketing strategies and build a brand presence for our clients. Here are a few things, listed in no particular order, that I like about Google+:Hangouts are great for product demos and launches, group chats, document screen sharing and music http://blog.rocktime.co.uk/2011/12/10-things-fiona-likes-most-about-google.htmlnoreply@blogger.com (Rocktime Digital Agency)0tag:blogger.com,1999:blog-8778558019623049649.post-5797719407710173738Mon, 12 Dec 2011 16:10:00 +00002011-12-12T16:28:34.725ZTechnologyalice cheethamgeek videoDear Santa,For Christmas, I would like an EXOdesk to replace my office desk at work, thanks. Unfortunately though, it might have to wait until next year, as the video above is currently only a prototype. Built by the Canadian software company, EXOPC, their interactive desk is a tabletop computer, allowing you to manipulate objects by touch and dragging across the surface. If you’re interested inhttp://blog.rocktime.co.uk/2011/12/geek-video-of-month.htmlnoreply@blogger.com (Rocktime Digital Agency)0tag:blogger.com,1999:blog-8778558019623049649.post-3598416782217458975Fri, 02 Dec 2011 17:15:00 +00002011-12-12T17:10:04.741Zebayretailalice cheethamqr codessmart deviseTo celebrate the Christmas season, eBay is opening their first ever UK store, though it’s not quite shopping as we know it...Their temporary boutique opened yesterday, as scheduled, in London’s West End for just 5 days, allowing shoppers to browse their potential purchases before splashing out online. This is by no means eBay’s first foray into expanding from their online auctions; why not checkhttp://blog.rocktime.co.uk/2011/12/ebays-new-approach-to-christmas.htmlnoreply@blogger.com (Rocktime Digital Agency)0tag:blogger.com,1999:blog-8778558019623049649.post-49905876848375355Fri, 25 Nov 2011 14:19:00 +00002011-11-29T14:26:10.029Zsocial networkinggoogle+fiona andersonalice cheethamgoogleEarlier this week we talked about what benefits a Google+ page can bring to brands and businesses today we’re talking about the basics of setting up your own Google Plus business page.Creating your own Google+ page is quite straight forward but would benefit from a bit of strategy about how your business wants to use the network. To start, simply log into your Google account or create a new http://blog.rocktime.co.uk/2011/11/creating-google-page-for-your-business.htmlnoreply@blogger.com (Rocktime Digital Agency)0